Magnum Infinity Consumer Insights

Who buys Magnum Infinity?

A Magnum Infinity consumer is generally slightly lower income, Asian, and older age. Magnum Infinity consumers are more likely to purchase Magnum Infinity during larger pantry stocking trips. Brands such as Chobani, Hellmann's, and Gatorade G2 also tend to be purchased in the same trip. See sample consumer insights data below.

Magnum Infinity Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
10.0%
Total Basket $ (median)
$39.93

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Magnum Infinity Consumer Demographics

demographic
index
Female
100
Male
102
<24
108
25-34
95
35-44
82
45-54
120
55-64
141
65+
135
African American
65
Asian
119
Caucasian
103
Hispanic
73
demographic
index
Has Kids
85
No Kids
134
- $20k
79
$20k-40k
97
$40k-60k
135
$60k-80k
127
$80k-100k
78
$100k-125k
74
$125k +
69
No College
89
College
97
Adv. Degree
126

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Magnum Infinity Basket Affinity & Size

brand
basket affinity
Chobani 6.0x
Hellmann's 5.8x
Gatorade G2 5.6x
Simply Juice 5.3x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
330

Where is Magnum Infinity Purchased?

channels
index
Club
1
Dollar
4
Drug
85
Food
207
Gas & Convenience
18
Mass
53
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.6x
Weight Watchers Smart Ones 1.6x
Lindt 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
116
Credit
100
Debit
94
Food Stamps
106

When is Magnum Infinity Purchased?

day of week
Sun
15.8%
Mon
11.2%
Tue
16.6%
Wed
13.6%
Thu
12.3%
Fri
14.5%
Sat
16.0%
time of day
Morning
11.0%
Noon
11.6%
Afternoon
36.6%
Evening
31.1%
Late
9.7%

About Our Magnum Infinity Consumer Insights

How do we know who buys Magnum Infinity? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Magnum Infinity consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.