Magnum Infinity Consumer Insights

Who buys Magnum Infinity? Magnum Infinity consumers are generally slightly lower income, Asian, and older age. Magnum Infinity consumers are more likely to purchase Magnum Infinity during larger pantry stocking trips. Brands such as Chobani, Hellmann's, and Gatorade G2 also tend to be purchased in the same trip. Sample consumer insights data below.

Magnum Infinity Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
10.0%
Total Basket $ (median)
$39.93

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Magnum Infinity Consumer Demographics

demographic
index
Female
100
Male
102
<24
108
25-34
95
35-44
82
45-54
120
55-64
141
65+
135
African American
65
Asian
119
Caucasian
103
Hispanic
73
demographic
index
Has Kids
85
No Kids
134
- $20k
79
$20k-40k
97
$40k-60k
135
$60k-80k
127
$80k-100k
78
$100k-125k
74
$125k +
69
No College
89
College
97
Adv. Degree
126

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Magnum Infinity Basket Affinity & Size

brand
basket affinity
Chobani 6.0x
Hellmann's 5.8x
Gatorade G2 5.6x
Simply Juice 5.3x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
330

Where is Magnum Infinity Purchased?

channels
index
Club
1
Dollar
4
Drug
85
Food
207
Gas & Convenience
18
Mass
53
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.6x
Weight Watchers Smart Ones 1.6x
Lindt 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
116
Credit
100
Debit
94
Food Stamps
106

When is Magnum Infinity Purchased?

day of week
Sun
15.8%
Mon
11.2%
Tue
16.6%
Wed
13.6%
Thu
12.3%
Fri
14.5%
Sat
16.0%
time of day
Morning
11.0%
Noon
11.6%
Afternoon
36.6%
Evening
31.1%
Late
9.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Magnum Infinity consumers purchase?

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Why do Magnum Infinity consumers try new brands?

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Where do Magnum Infinity consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Magnum Infinity Target Market

Arrow and target

Who actually buys Magnum Infinity? Do these consumers match the intended target market of Magnum Infinity?

Thought bubble

What motivates the target market to purchase Magnum Infinity?

magnifying glass

What other target market should Magnum Infinity look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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