Mahatma Consumer Insights

Who buys Mahatma?

A Mahatma consumer is generally very low income, Hispanic, and adolescent age. Mahatma consumers are more likely to purchase Mahatma during larger pantry stocking trips. Brands such as Ro-Tel, Goya, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Mahatma Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.58
% of Basket $ (median)
4.2%
Total Basket $ (median)
$62.06

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mahatma Consumer Demographics

demographic
index
Female
100
Male
100
<24
125
25-34
109
35-44
104
45-54
89
55-64
81
65+
71
African American
202
Asian
116
Caucasian
69
Hispanic
308
demographic
index
Has Kids
103
No Kids
92
- $20k
130
$20k-40k
112
$40k-60k
105
$60k-80k
100
$80k-100k
84
$100k-125k
87
$125k +
87
No College
109
College
101
Adv. Degree
85

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Mahatma Basket Affinity & Size

brand
basket affinity
Ro-Tel 4.8x
Goya 4.8x
Sunny Meadow 4.5x
Maruchan Ramen 4.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
480

Where is Mahatma Purchased?

channels
index
Club
26
Dollar
25
Drug
3
Food
180
Gas & Convenience
5
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Natures Own 1.6x
Oroweat 1.5x
Sunbeam 1.4x

How Did They Pay?

method
index
Cash
121
Credit
75
Debit
103
Food Stamps
196

When is Mahatma Purchased?

day of week
Sun
18.2%
Mon
14.2%
Tue
13.4%
Wed
12.5%
Thu
11.3%
Fri
13.6%
Sat
16.7%
time of day
Morning
14.6%
Noon
16.4%
Afternoon
34.4%
Evening
27.8%
Late
6.7%

About Our Mahatma Consumer Insights

How do we know who buys Mahatma? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mahatma consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.