Maier's Consumer Insights

Who buys Maier's? A Maier's consumer is generally slightly higher income, Caucasian, and upper middle age. Maier's consumers are more likely to purchase Maier's during larger pantry stocking trips. Brands such as Utz, Perdue, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Maier's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.89
% of Basket $ (median)
4.3%
Total Basket $ (median)
$89.69

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Maier's Consumer Demographics

demographic
index
Female
102
Male
76
<24
69
25-34
66
35-44
110
45-54
131
55-64
99
65+
95
African American
51
Asian
18
Caucasian
121
Hispanic
32
demographic
index
Has Kids
107
No Kids
85
- $20k
70
$20k-40k
71
$40k-60k
88
$60k-80k
87
$80k-100k
138
$100k-125k
131
$125k +
127
No College
130
College
93
Adv. Degree
100

Understand Maier's Consumer Behavior

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Maier's Basket Affinity & Size

brand
basket affinity
Utz 11.1x
Perdue 8.4x
Dannon Danimals 7.8x
Entenmann's 7.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
448

Where is Maier's Purchased?

channels
index
Club
36
Dollar
43
Drug
1
Food
177
Gas & Convenience
36
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.3x
Perdue 2.8x
Smart Balance 2.4x
Entenmann's 2.3x

How Did They Pay?

method
index
Cash
141
Credit
96
Debit
87
Food Stamps
70

When is Maier's Purchased?

day of week
Sun
21.7%
Mon
14.2%
Tue
11.3%
Wed
11.0%
Thu
11.6%
Fri
12.9%
Sat
17.2%
time of day
Morning
17.3%
Noon
17.8%
Afternoon
35.1%
Evening
25.2%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Maier's consumers purchase?

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Why do Maier's consumers try new brands?

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Where do Maier's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Maier's Target Market

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Who actually buys Maier's? Do these consumers match the intended target market of Maier's?

Thought bubble

What motivates the target market to purchase Maier's?

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What other target market should Maier's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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