Maier's Consumer Insights

Who buys Maier's?

A Maier's consumer is generally slightly higher income, Caucasian, and upper middle age. Maier's consumers are more likely to purchase Maier's during larger pantry stocking trips. Brands such as Utz, Perdue, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Maier's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.89
% of Basket $ (median)
4.3%
Total Basket $ (median)
$89.69

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Maier's Consumer Demographics

demographic
index
Female
102
Male
76
<24
69
25-34
66
35-44
110
45-54
131
55-64
99
65+
95
African American
51
Asian
18
Caucasian
121
Hispanic
32
demographic
index
Has Kids
107
No Kids
85
- $20k
70
$20k-40k
71
$40k-60k
88
$60k-80k
87
$80k-100k
138
$100k-125k
131
$125k +
127
No College
130
College
93
Adv. Degree
100

Understand Maier's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Maier's Basket Affinity & Size

brand
basket affinity
Utz 11.1x
Perdue 8.4x
Dannon Danimals 7.8x
Entenmann's 7.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
448

Where is Maier's Purchased?

channels
index
Club
36
Dollar
43
Drug
1
Food
177
Gas & Convenience
36
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.3x
Perdue 2.8x
Smart Balance 2.4x
Entenmann's 2.3x

How Did They Pay?

method
index
Cash
141
Credit
96
Debit
87
Food Stamps
70

When is Maier's Purchased?

day of week
Sun
21.7%
Mon
14.2%
Tue
11.3%
Wed
11.0%
Thu
11.6%
Fri
12.9%
Sat
17.2%
time of day
Morning
17.3%
Noon
17.8%
Afternoon
35.1%
Evening
25.2%
Late
4.6%

About Our Maier's Consumer Insights

How do we know who buys Maier's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Maier's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.