Malibu Consumer Insights

Who buys Malibu?

A Malibu consumer is generally very high income, Hispanic, and adolescent age. Malibu consumers are more likely to purchase Malibu during larger pantry stocking trips. Brands such as Bud Light, Dole, and Red Bull also tend to be purchased in the same trip. See sample consumer insights data below.

Malibu Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$14.90
% of Basket $ (median)
26.4%
Total Basket $ (median)
$56.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Malibu Consumer Demographics

demographic
index
Female
100
Male
100
<24
179
25-34
117
35-44
98
45-54
90
55-64
64
65+
53
African American
98
Asian
78
Caucasian
92
Hispanic
175
demographic
index
Has Kids
96
No Kids
108
- $20k
108
$20k-40k
100
$40k-60k
104
$60k-80k
99
$80k-100k
79
$100k-125k
97
$125k +
116
No College
110
College
101
Adv. Degree
82

Understand Malibu Consumer Behavior

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Malibu Basket Affinity & Size

brand
basket affinity
Bud Light 10.5x
Dole 9.4x
Red Bull 9.1x
Ocean Spray 6.3x
basket size
index
Urgent Need (1-2 Items)
58
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
184

Where is Malibu Purchased?

channels
index
Club
227
Dollar
7
Drug
117
Food
107
Gas & Convenience
130
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.8x
Oroweat 1.5x
Skippy 1.5x
Gatorade G2 1.5x

How Did They Pay?

method
index
Cash
115
Credit
108
Debit
96
Food Stamps
32

When is Malibu Purchased?

day of week
Sun
10.6%
Mon
8.1%
Tue
9.3%
Wed
11.1%
Thu
12.9%
Fri
23.2%
Sat
24.9%
time of day
Morning
8.5%
Noon
13.8%
Afternoon
36.8%
Evening
34.2%
Late
6.7%

Get More Malibu Data

Better understand Malibu consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Malibu consumers switch to?

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Why do consumers stop buying Malibu products?

Store front

Which retailers do Malibu shoppers prefer to shop at?

Sale sign

What motivates consumers to try Malibu products?

Research the Malibu Target Market

Arrow and target

Who actually buys Malibu? Do these consumers match the intended target market of Malibu?

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What motivates the target market to buy Malibu?

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What other target market should Malibu look at?

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Which other brands have a similar target market?

About Our Malibu Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.