Malt-O-Meal Consumer Insights

Who buys Malt-O-Meal?

A Malt-O-Meal consumer is generally very low income, Caucasian, and young adult age. Malt-O-Meal consumers are more likely to purchase Malt-O-Meal during larger pantry stocking trips. Brands such as Bar-S, Maruchan Ramen, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Malt-O-Meal Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.19
% of Basket $ (median)
5.8%
Total Basket $ (median)
$72.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Malt-O-Meal Consumer Demographics

demographic
index
Female
100
Male
101
<24
118
25-34
118
35-44
102
45-54
88
55-64
68
65+
52
African American
85
Asian
44
Caucasian
107
Hispanic
97
demographic
index
Has Kids
114
No Kids
69
- $20k
133
$20k-40k
133
$40k-60k
125
$60k-80k
104
$80k-100k
82
$100k-125k
62
$125k +
45
No College
125
College
101
Adv. Degree
65

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Malt-O-Meal Basket Affinity & Size

brand
basket affinity
Bar-S 7.5x
Maruchan Ramen 6.3x
Totino's Party Pizza 5.8x
Blue Bonnet 5.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
483

Where is Malt-O-Meal Purchased?

channels
index
Club
2
Dollar
25
Drug
7
Food
94
Gas & Convenience
23
Mass
146
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Bar-S 1.5x
Blue Bonnet 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
104
Credit
74
Debit
104
Food Stamps
264

When is Malt-O-Meal Purchased?

day of week
Sun
17.8%
Mon
14.1%
Tue
12.2%
Wed
11.7%
Thu
11.7%
Fri
15.1%
Sat
17.5%
time of day
Morning
13.4%
Noon
14.1%
Afternoon
32.6%
Evening
30.2%
Late
9.6%

About Our Malt-O-Meal Consumer Insights

How do we know who buys Malt-O-Meal? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Malt-O-Meal consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.