Malt-O-Meal Consumer Insights

Who buys Malt-O-Meal? Malt-O-Meal consumers are generally very low income, Caucasian, and young adult age. Malt-O-Meal consumers are more likely to purchase Malt-O-Meal during larger pantry stocking trips. Brands such as Bar-S, Maruchan Ramen, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Malt-O-Meal Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.19
% of Basket $ (median)
5.8%
Total Basket $ (median)
$72.63

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  • Recent demographic data

Malt-O-Meal Consumer Demographics

demographic
index
Female
100
Male
101
<24
118
25-34
118
35-44
102
45-54
88
55-64
68
65+
52
African American
85
Asian
44
Caucasian
107
Hispanic
97
demographic
index
Has Kids
114
No Kids
69
- $20k
133
$20k-40k
133
$40k-60k
125
$60k-80k
104
$80k-100k
82
$100k-125k
62
$125k +
45
No College
125
College
101
Adv. Degree
65

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Malt-O-Meal Basket Affinity & Size

brand
basket affinity
Bar-S 7.5x
Maruchan Ramen 6.3x
Totino's Party Pizza 5.8x
Blue Bonnet 5.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
483

Where is Malt-O-Meal Purchased?

channels
index
Club
2
Dollar
25
Drug
7
Food
94
Gas & Convenience
23
Mass
146
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Bar-S 1.5x
Blue Bonnet 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
104
Credit
74
Debit
104
Food Stamps
264

When is Malt-O-Meal Purchased?

day of week
Sun
17.8%
Mon
14.1%
Tue
12.2%
Wed
11.7%
Thu
11.7%
Fri
15.1%
Sat
17.5%
time of day
Morning
13.4%
Noon
14.1%
Afternoon
32.6%
Evening
30.2%
Late
9.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Malt-O-Meal consumers purchase?

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Why do Malt-O-Meal consumers try new brands?

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Where do Malt-O-Meal consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Malt-O-Meal Target Market

Arrow and target

Who actually buys Malt-O-Meal? Do these consumers match the intended target market of Malt-O-Meal?

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What motivates the target market to purchase Malt-O-Meal?

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What other target market should Malt-O-Meal look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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