Malt-O-Meal Cinnamon Toasters Consumer Insights

Who buys Malt-O-Meal Cinnamon Toasters? A Malt-O-Meal Cinnamon Toasters consumer is generally lower income, African American, and young adult age. Malt-O-Meal Cinnamon Toasters consumers are more likely to purchase Malt-O-Meal Cinnamon Toasters during larger pantry stocking trips. Brands such as Maruchan Ramen, Bar-S, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Malt-O-Meal Cinnamon Toasters Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.49
% of Basket $ (median)
4.9%
Total Basket $ (median)
$91.50

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Malt-O-Meal Cinnamon Toasters Consumer Demographics

demographic
index
Female
101
Male
89
<24
112
25-34
119
35-44
109
45-54
81
55-64
56
65+
35
African American
129
Asian
44
Caucasian
106
Hispanic
90
demographic
index
Has Kids
119
No Kids
56
- $20k
117
$20k-40k
130
$40k-60k
112
$60k-80k
113
$80k-100k
93
$100k-125k
67
$125k +
49
No College
104
College
106
Adv. Degree
67

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Malt-O-Meal Cinnamon Toasters Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 6.5x
Bar-S 5.9x
Totino's Party Pizza 5.9x
Totino's Pizza Rolls 5.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
507

Where is Malt-O-Meal Cinnamon Toasters Purchased?

channels
index
Club
3
Dollar
33
Drug
5
Food
113
Gas & Convenience
25
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.7x
Sunbeam 1.6x
Monster Energy 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
94
Credit
79
Debit
108
Food Stamps
230

When is Malt-O-Meal Cinnamon Toasters Purchased?

day of week
Sun
17.0%
Mon
15.1%
Tue
12.3%
Wed
11.2%
Thu
11.6%
Fri
15.7%
Sat
17.1%
time of day
Morning
14.1%
Noon
13.8%
Afternoon
33.2%
Evening
30.3%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Malt-O-Meal Cinnamon Toasters consumers purchase?

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Why do Malt-O-Meal Cinnamon Toasters consumers try new brands?

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Where do Malt-O-Meal Cinnamon Toasters consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Malt-O-Meal Cinnamon Toasters Target Market

Arrow and target

Who actually buys Malt-O-Meal Cinnamon Toasters? Do these consumers match the intended target market of Malt-O-Meal Cinnamon Toasters?

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What motivates the target market to purchase Malt-O-Meal Cinnamon Toasters?

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What other target market should Malt-O-Meal Cinnamon Toasters look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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