Malt-O-Meal Cinnamon Toasters Consumer Insights

Who buys Malt-O-Meal Cinnamon Toasters?

A Malt-O-Meal Cinnamon Toasters consumer is generally lower income, African American, and young adult age. Malt-O-Meal Cinnamon Toasters consumers are more likely to purchase Malt-O-Meal Cinnamon Toasters during larger pantry stocking trips. Brands such as Maruchan Ramen, Bar-S, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Malt-O-Meal Cinnamon Toasters Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.49
% of Basket $ (median)
4.9%
Total Basket $ (median)
$91.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Malt-O-Meal Cinnamon Toasters Consumer Demographics

demographic
index
Female
101
Male
89
<24
112
25-34
119
35-44
109
45-54
81
55-64
56
65+
35
African American
129
Asian
44
Caucasian
106
Hispanic
90
demographic
index
Has Kids
119
No Kids
56
- $20k
117
$20k-40k
130
$40k-60k
112
$60k-80k
113
$80k-100k
93
$100k-125k
67
$125k +
49
No College
104
College
106
Adv. Degree
67

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Malt-O-Meal Cinnamon Toasters Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 6.5x
Bar-S 5.9x
Totino's Party Pizza 5.9x
Totino's Pizza Rolls 5.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
507

Where is Malt-O-Meal Cinnamon Toasters Purchased?

channels
index
Club
3
Dollar
33
Drug
5
Food
113
Gas & Convenience
25
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.7x
Sunbeam 1.6x
Monster Energy 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
94
Credit
79
Debit
108
Food Stamps
230

When is Malt-O-Meal Cinnamon Toasters Purchased?

day of week
Sun
17.0%
Mon
15.1%
Tue
12.3%
Wed
11.2%
Thu
11.6%
Fri
15.7%
Sat
17.1%
time of day
Morning
14.1%
Noon
13.8%
Afternoon
33.2%
Evening
30.3%
Late
8.7%

Get More Malt-O-Meal Cinnamon Toasters Data

Contact us for the latest Malt-O-Meal Cinnamon Toasters consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Malt-O-Meal Cinnamon Toasters consumers switch to?

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Why do consumers stop buying Malt-O-Meal Cinnamon Toasters products?

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Research the Malt-O-Meal Cinnamon Toasters Target Market

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Who actually buys Malt-O-Meal Cinnamon Toasters? Do these consumers match the intended target market of Malt-O-Meal Cinnamon Toasters?

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What motivates the target market to buy Malt-O-Meal Cinnamon Toasters?

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What other target market should Malt-O-Meal Cinnamon Toasters look at?

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About Our Malt-O-Meal Cinnamon Toasters Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.