Malt-O-Meal Frosted Flakes Consumer Insights

Who buys Malt-O-Meal Frosted Flakes?

A Malt-O-Meal Frosted Flakes consumer is generally lower income, Hispanic, and young adult age. Malt-O-Meal Frosted Flakes consumers are more likely to purchase Malt-O-Meal Frosted Flakes during larger pantry stocking trips. Brands such as Chef Boyardee, Bar-S, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Malt-O-Meal Frosted Flakes Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.98
% of Basket $ (median)
4.9%
Total Basket $ (median)
$101.70

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Malt-O-Meal Frosted Flakes Consumer Demographics

demographic
index
Female
100
Male
100
<24
107
25-34
107
35-44
106
45-54
97
55-64
64
65+
58
African American
90
Asian
50
Caucasian
101
Hispanic
137
demographic
index
Has Kids
114
No Kids
67
- $20k
141
$20k-40k
148
$40k-60k
117
$60k-80k
102
$80k-100k
70
$100k-125k
69
$125k +
41
No College
142
College
97
Adv. Degree
65

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Malt-O-Meal Frosted Flakes Basket Affinity & Size

brand
basket affinity
Chef Boyardee 6.6x
Bar-S 6.5x
Kelloggs Pop Tarts 6.1x
Pop-Tarts 5.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
499

Where is Malt-O-Meal Frosted Flakes Purchased?

channels
index
Club
6
Dollar
29
Drug
0
Food
81
Gas & Convenience
39
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Bar-S 1.7x
Blue Bonnet 1.7x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
105
Credit
69
Debit
107
Food Stamps
279

When is Malt-O-Meal Frosted Flakes Purchased?

day of week
Sun
18.7%
Mon
12.7%
Tue
10.3%
Wed
12.6%
Thu
11.8%
Fri
14.2%
Sat
19.6%
time of day
Morning
14.7%
Noon
14.4%
Afternoon
31.2%
Evening
30.0%
Late
9.7%

About Our Malt-O-Meal Frosted Flakes Consumer Insights

How do we know who buys Malt-O-Meal Frosted Flakes? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Malt-O-Meal Frosted Flakes consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.