Malt-O-Meal Frosted Flakes Consumer Insights

Who buys Malt-O-Meal Frosted Flakes? A Malt-O-Meal Frosted Flakes consumer is generally lower income, Hispanic, and young adult age. Malt-O-Meal Frosted Flakes consumers are more likely to purchase Malt-O-Meal Frosted Flakes during larger pantry stocking trips. Brands such as Chef Boyardee, Bar-S, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Malt-O-Meal Frosted Flakes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.98
% of Basket $ (median)
4.9%
Total Basket $ (median)
$101.70

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  • Attitudinal surveys
  • Recent demographic data

Malt-O-Meal Frosted Flakes Consumer Demographics

demographic
index
Female
100
Male
100
<24
107
25-34
107
35-44
106
45-54
97
55-64
64
65+
58
African American
90
Asian
50
Caucasian
101
Hispanic
137
demographic
index
Has Kids
114
No Kids
67
- $20k
141
$20k-40k
148
$40k-60k
117
$60k-80k
102
$80k-100k
70
$100k-125k
69
$125k +
41
No College
142
College
97
Adv. Degree
65

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Malt-O-Meal Frosted Flakes Basket Affinity & Size

brand
basket affinity
Chef Boyardee 6.6x
Bar-S 6.5x
Kelloggs Pop Tarts 6.1x
Pop-Tarts 5.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
499

Where is Malt-O-Meal Frosted Flakes Purchased?

channels
index
Club
6
Dollar
29
Drug
0
Food
81
Gas & Convenience
39
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Bar-S 1.7x
Blue Bonnet 1.7x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
105
Credit
69
Debit
107
Food Stamps
279

When is Malt-O-Meal Frosted Flakes Purchased?

day of week
Sun
18.7%
Mon
12.7%
Tue
10.3%
Wed
12.6%
Thu
11.8%
Fri
14.2%
Sat
19.6%
time of day
Morning
14.7%
Noon
14.4%
Afternoon
31.2%
Evening
30.0%
Late
9.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Malt-O-Meal Frosted Flakes consumers purchase?

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Why do Malt-O-Meal Frosted Flakes consumers try new brands?

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Where do Malt-O-Meal Frosted Flakes consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Malt-O-Meal Frosted Flakes Target Market

Arrow and target

Who actually buys Malt-O-Meal Frosted Flakes? Do these consumers match the intended target market of Malt-O-Meal Frosted Flakes?

Thought bubble

What motivates the target market to purchase Malt-O-Meal Frosted Flakes?

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What other target market should Malt-O-Meal Frosted Flakes look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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