Malt-O-Meal Frosted Mini Spooners Consumer Insights

Who buys Malt-O-Meal Frosted Mini Spooners? Malt-O-Meal Frosted Mini Spooners consumers are generally very low income, Caucasian, and adolescent age. Malt-O-Meal Frosted Mini Spooners consumers are more likely to purchase Malt-O-Meal Frosted Mini Spooners during larger pantry stocking trips. Brands such as Farmers Market, Bar-S, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

Malt-O-Meal Frosted Mini Spooners Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$84.16

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  • Recent demographic data

Malt-O-Meal Frosted Mini Spooners Consumer Demographics

demographic
index
Female
98
Male
123
<24
120
25-34
105
35-44
96
45-54
101
55-64
111
65+
52
African American
32
Asian
33
Caucasian
113
Hispanic
70
demographic
index
Has Kids
106
No Kids
87
- $20k
135
$20k-40k
124
$40k-60k
112
$60k-80k
118
$80k-100k
81
$100k-125k
61
$125k +
55
No College
113
College
103
Adv. Degree
71

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Malt-O-Meal Frosted Mini Spooners Basket Affinity & Size

brand
basket affinity
Farmers Market 7.1x
Bar-S 6.1x
Blue Bonnet 5.2x
Kelloggs Pop Tarts 5.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
501

Where is Malt-O-Meal Frosted Mini Spooners Purchased?

channels
index
Club
0
Dollar
14
Drug
3
Food
85
Gas & Convenience
6
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.7x
Armour 1.7x
Bar-S 1.7x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
105
Credit
76
Debit
104
Food Stamps
249

When is Malt-O-Meal Frosted Mini Spooners Purchased?

day of week
Sun
17.6%
Mon
13.1%
Tue
12.2%
Wed
12.3%
Thu
11.7%
Fri
15.2%
Sat
17.9%
time of day
Morning
12.4%
Noon
14.5%
Afternoon
33.7%
Evening
30.2%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Malt-O-Meal Frosted Mini Spooners consumers purchase?

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Why do Malt-O-Meal Frosted Mini Spooners consumers try new brands?

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Where do Malt-O-Meal Frosted Mini Spooners consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Malt-O-Meal Frosted Mini Spooners Target Market

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Who actually buys Malt-O-Meal Frosted Mini Spooners? Do these consumers match the intended target market of Malt-O-Meal Frosted Mini Spooners?

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What motivates the target market to purchase Malt-O-Meal Frosted Mini Spooners?

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What other target market should Malt-O-Meal Frosted Mini Spooners look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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