Malt-O-Meal Frosted Mini Spooners Consumer Insights

Who buys Malt-O-Meal Frosted Mini Spooners?

A Malt-O-Meal Frosted Mini Spooners consumer is generally very low income, Caucasian, and adolescent age. Malt-O-Meal Frosted Mini Spooners consumers are more likely to purchase Malt-O-Meal Frosted Mini Spooners during larger pantry stocking trips. Brands such as Farmers Market, Bar-S, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Malt-O-Meal Frosted Mini Spooners Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$84.16

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Malt-O-Meal Frosted Mini Spooners Consumer Demographics

demographic
index
Female
98
Male
123
<24
120
25-34
105
35-44
96
45-54
101
55-64
111
65+
52
African American
32
Asian
33
Caucasian
113
Hispanic
70
demographic
index
Has Kids
106
No Kids
87
- $20k
135
$20k-40k
124
$40k-60k
112
$60k-80k
118
$80k-100k
81
$100k-125k
61
$125k +
55
No College
113
College
103
Adv. Degree
71

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Malt-O-Meal Frosted Mini Spooners Basket Affinity & Size

brand
basket affinity
Farmers Market 7.1x
Bar-S 6.1x
Blue Bonnet 5.2x
Kelloggs Pop Tarts 5.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
501

Where is Malt-O-Meal Frosted Mini Spooners Purchased?

channels
index
Club
0
Dollar
14
Drug
3
Food
85
Gas & Convenience
6
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.7x
Armour 1.7x
Bar-S 1.7x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
105
Credit
76
Debit
104
Food Stamps
249

When is Malt-O-Meal Frosted Mini Spooners Purchased?

day of week
Sun
17.6%
Mon
13.1%
Tue
12.2%
Wed
12.3%
Thu
11.7%
Fri
15.2%
Sat
17.9%
time of day
Morning
12.4%
Noon
14.5%
Afternoon
33.7%
Evening
30.2%
Late
9.2%

About Our Malt-O-Meal Frosted Mini Spooners Consumer Insights

How do we know who buys Malt-O-Meal Frosted Mini Spooners? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Malt-O-Meal Frosted Mini Spooners consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.