Mama Lupe's Consumer Insights

Who buys Mama Lupe's?

A Mama Lupe's consumer is generally median income, Caucasian, and young adult age. Mama Lupe's consumers are more likely to purchase Mama Lupe's during larger pantry stocking trips. Brands such as Farmers Market, Totino's Pizza Rolls, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Mama Lupe's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.82
% of Basket $ (median)
3.7%
Total Basket $ (median)
$75.26

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mama Lupe's Consumer Demographics

demographic
index
Female
103
Male
70
<24
80
25-34
113
35-44
107
45-54
88
55-64
84
65+
29
African American
36
Asian
9
Caucasian
123
Hispanic
22
demographic
index
Has Kids
110
No Kids
77
- $20k
67
$20k-40k
127
$40k-60k
126
$60k-80k
132
$80k-100k
78
$100k-125k
73
$125k +
45
No College
130
College
97
Adv. Degree
79

Understand Mama Lupe's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mama Lupe's Basket Affinity & Size

brand
basket affinity
Farmers Market 10.1x
Totino's Pizza Rolls 9.4x
Weight Watchers Smart Ones 8.0x
Ro-Tel 7.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
394

Where is Mama Lupe's Purchased?

channels
index
Club
344
Food
10
Gas & Convenience
3
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.3x
Blue Bonnet 2.1x
Bar-S 1.8x
Ro-Tel 1.7x

How Did They Pay?

method
index
Cash
74
Credit
76
Debit
135
Food Stamps
126

When is Mama Lupe's Purchased?

day of week
Sun
18.5%
Mon
11.7%
Tue
11.0%
Wed
10.4%
Thu
12.3%
Fri
18.1%
Sat
18.0%
time of day
Morning
13.4%
Noon
16.2%
Afternoon
35.8%
Evening
29.3%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mama Lupe's consumers purchase?

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Why do Mama Lupe's consumers try new brands?

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Where do Mama Lupe's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mama Lupe's Target Market

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Who actually buys Mama Lupe's? Do these consumers match the intended target market of Mama Lupe's?

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What motivates the target market to purchase Mama Lupe's?

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What other target market should Mama Lupe's look at?

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Which other brands have a similar target market?

About Our Mama Lupe's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.