Mama Marys Consumer Insights

Who buys Mama Marys? A Mama Marys consumer is generally slightly higher income, Caucasian, and lower middle age. Mama Marys consumers are more likely to purchase Mama Marys during larger pantry stocking trips. Brands such as Ragu, Hormel, and Prego also tend to be purchased in the same trip. Sample consumer insights data below.

Mama Marys Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
3.6%
Total Basket $ (median)
$97.87

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mama Marys Consumer Demographics

demographic
index
Female
101
Male
90
<24
107
25-34
102
35-44
109
45-54
96
55-64
72
65+
60
African American
102
Asian
39
Caucasian
111
Hispanic
65
demographic
index
Has Kids
111
No Kids
76
- $20k
72
$20k-40k
92
$40k-60k
103
$60k-80k
117
$80k-100k
122
$100k-125k
94
$125k +
81
No College
92
College
103
Adv. Degree
94

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Mama Marys Basket Affinity & Size

brand
basket affinity
Ragu 12.3x
Hormel 10.6x
Prego 7.8x
Marie Callender's 5.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
578

Where is Mama Marys Purchased?

channels
index
Club
27
Drug
1
Food
68
Gas & Convenience
1
Mass
163
regions
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What Else Do They Buy?

brand
household affinity
Ro-Tel 1.6x
Sunbeam 1.5x
Sunny Meadow 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
84
Credit
100
Debit
107
Food Stamps
135

When is Mama Marys Purchased?

day of week
Sun
19.1%
Mon
11.4%
Tue
10.9%
Wed
10.6%
Thu
10.9%
Fri
18.5%
Sat
18.7%
time of day
Morning
13.9%
Noon
16.5%
Afternoon
36.3%
Evening
28.2%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mama Marys consumers purchase?

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Why do Mama Marys consumers try new brands?

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Where do Mama Marys consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mama Marys Target Market

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Who actually buys Mama Marys? Do these consumers match the intended target market of Mama Marys?

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What motivates the target market to purchase Mama Marys?

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What other target market should Mama Marys look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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