Mamba Consumer Insights

Who buys Mamba? A Mamba consumer is generally slightly lower income, African American, and young adult age. Mamba consumers are more likely to purchase Mamba during larger pantry stocking trips. Brands such as Snickers, Archer Farms, and Crayola also tend to be purchased in the same trip. Sample consumer insights data below.

Mamba Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
3.9%
Total Basket $ (median)
$25.52

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mamba Consumer Demographics

demographic
index
Female
100
Male
104
<24
108
25-34
127
35-44
108
45-54
78
55-64
39
65+
49
African American
258
Asian
120
Caucasian
89
Hispanic
79
demographic
index
Has Kids
111
No Kids
75
- $20k
123
$20k-40k
107
$40k-60k
128
$60k-80k
89
$80k-100k
81
$100k-125k
86
$125k +
82
No College
100
College
102
Adv. Degree
90

Understand Mamba Consumer Behavior

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Mamba Basket Affinity & Size

brand
basket affinity
Snickers 12.4x
Archer Farms 9.5x
Crayola 9.1x
Skittles 7.6x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
255

Where is Mamba Purchased?

channels
index
Beauty
37
Club
14
Dollar
572
Drug
2
Food
87
Gas & Convenience
132
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Twizzlers 1.6x
Diet Mountain Dew 1.6x
Cinnamon Toast Crunch 1.5x

How Did They Pay?

method
index
Cash
115
Credit
67
Debit
120
Food Stamps
136

When is Mamba Purchased?

day of week
Sun
14.3%
Mon
11.4%
Tue
12.5%
Wed
12.0%
Thu
12.5%
Fri
15.7%
Sat
21.6%
time of day
Morning
11.5%
Noon
17.0%
Afternoon
36.7%
Evening
29.5%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mamba consumers purchase?

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Why do Mamba consumers try new brands?

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Where do Mamba consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mamba Target Market

Arrow and target

Who actually buys Mamba? Do these consumers match the intended target market of Mamba?

Thought bubble

What motivates the target market to purchase Mamba?

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What other target market should Mamba look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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