Mamba Consumer Insights

Who buys Mamba?

A Mamba consumer is generally slightly lower income, African American, and young adult age. Mamba consumers are more likely to purchase Mamba during larger pantry stocking trips. Brands such as Snickers, Archer Farms, and Crayola also tend to be purchased in the same trip. See sample consumer insights data below.

Mamba Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
3.9%
Total Basket $ (median)
$25.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mamba Consumer Demographics

demographic
index
Female
100
Male
104
<24
108
25-34
127
35-44
108
45-54
78
55-64
39
65+
49
African American
258
Asian
120
Caucasian
89
Hispanic
79
demographic
index
Has Kids
111
No Kids
75
- $20k
123
$20k-40k
107
$40k-60k
128
$60k-80k
89
$80k-100k
81
$100k-125k
86
$125k +
82
No College
100
College
102
Adv. Degree
90

Understand Mamba Consumer Behavior

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Mamba Basket Affinity & Size

brand
basket affinity
Snickers 12.4x
Archer Farms 9.5x
Crayola 9.1x
Skittles 7.6x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
255

Where is Mamba Purchased?

channels
index
Beauty
37
Club
14
Dollar
572
Drug
2
Food
87
Gas & Convenience
132
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Twizzlers 1.6x
Diet Mountain Dew 1.6x
Cinnamon Toast Crunch 1.5x

How Did They Pay?

method
index
Cash
115
Credit
67
Debit
120
Food Stamps
136

When is Mamba Purchased?

day of week
Sun
14.3%
Mon
11.4%
Tue
12.5%
Wed
12.0%
Thu
12.5%
Fri
15.7%
Sat
21.6%
time of day
Morning
11.5%
Noon
17.0%
Afternoon
36.7%
Evening
29.5%
Late
5.3%

About Our Mamba Consumer Insights

How do we know who buys Mamba? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mamba consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.