Mang-O-Rita Consumer Insights

Who buys Mang-O-Rita?

A Mang-O-Rita consumer is generally slightly lower income, African American, and young adult age. Mang-O-Rita consumers are more likely to purchase Mang-O-Rita during larger pantry stocking trips. Brands such as Fresh Selections, Hefty, and Kool-Aid also tend to be purchased in the same trip. See sample consumer insights data below.

Mang-O-Rita Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.00
% of Basket $ (median)
11.6%
Total Basket $ (median)
$34.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mang-O-Rita Consumer Demographics

demographic
index
Female
102
Male
81
<24
82
25-34
122
35-44
99
45-54
86
55-64
74
65+
96
African American
210
Asian
93
Caucasian
92
Hispanic
128
demographic
index
Has Kids
99
No Kids
101
- $20k
106
$20k-40k
103
$40k-60k
119
$60k-80k
88
$80k-100k
89
$100k-125k
89
$125k +
102
No College
87
College
109
Adv. Degree
70

Understand Mang-O-Rita Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mang-O-Rita Basket Affinity & Size

brand
basket affinity
Fresh Selections 4.7x
Hefty 4.7x
Kool-Aid 4.6x
Hillshire Farm 4.5x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
272

Where is Mang-O-Rita Purchased?

channels
index
Club
4
Dollar
63
Drug
78
Food
120
Gas & Convenience
324
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.7x
Marlboro 1.7x
Sparkling Ice 1.6x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
116
Credit
83
Debit
114
Food Stamps
62

When is Mang-O-Rita Purchased?

day of week
Sun
14.0%
Mon
9.1%
Tue
9.5%
Wed
9.3%
Thu
11.3%
Fri
20.8%
Sat
26.0%
time of day
Morning
9.1%
Noon
11.1%
Afternoon
34.8%
Evening
36.1%
Late
8.9%

Get More Mang-O-Rita Data

Contact us for the latest Mang-O-Rita consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Mang-O-Rita consumers switch to?

Stop sign

Why do consumers stop buying Mang-O-Rita products?

Store front

Which retailers do Mang-O-Rita shoppers prefer to shop at?

Sale sign

What motivates consumers to try Mang-O-Rita products?

Research the Mang-O-Rita Target Market

Arrow and target

Who actually buys Mang-O-Rita? Do these consumers match the intended target market of Mang-O-Rita?

Thought bubble

What motivates the target market to buy Mang-O-Rita?

Magnifying glass

What other target market should Mang-O-Rita look at?

Venn diagram

Which other brands have a similar target market?

About Our Mang-O-Rita Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.