Mang-O-Rita Consumer Insights

Who buys Mang-O-Rita? Mang-O-Rita consumers are generally slightly lower income, African American, and young adult age. Mang-O-Rita consumers are more likely to purchase Mang-O-Rita during larger pantry stocking trips. Brands such as Fresh Selections, Hefty, and Kool-Aid also tend to be purchased in the same trip. Sample consumer insights data below.

Mang-O-Rita Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
11.6%
Total Basket $ (median)
$34.38

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mang-O-Rita Consumer Demographics

demographic
index
Female
102
Male
81
<24
82
25-34
122
35-44
99
45-54
86
55-64
74
65+
96
African American
210
Asian
93
Caucasian
92
Hispanic
128
demographic
index
Has Kids
99
No Kids
101
- $20k
106
$20k-40k
103
$40k-60k
119
$60k-80k
88
$80k-100k
89
$100k-125k
89
$125k +
102
No College
87
College
109
Adv. Degree
70

Understand Mang-O-Rita Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mang-O-Rita Basket Affinity & Size

brand
basket affinity
Fresh Selections 4.7x
Hefty 4.7x
Kool-Aid 4.6x
Hillshire Farm 4.5x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
272

Where is Mang-O-Rita Purchased?

channels
index
Club
4
Dollar
63
Drug
78
Food
120
Gas & Convenience
324
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.7x
Marlboro 1.7x
Sparkling Ice 1.6x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
116
Credit
83
Debit
114
Food Stamps
62

When is Mang-O-Rita Purchased?

day of week
Sun
14.0%
Mon
9.1%
Tue
9.5%
Wed
9.3%
Thu
11.3%
Fri
20.8%
Sat
26.0%
time of day
Morning
9.1%
Noon
11.1%
Afternoon
34.8%
Evening
36.1%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Mang-O-Rita consumers purchase?

check mark

Why do Mang-O-Rita consumers try new brands?

check mark

Where do Mang-O-Rita consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mang-O-Rita Target Market

Arrow and target

Who actually buys Mang-O-Rita? Do these consumers match the intended target market of Mang-O-Rita?

Thought bubble

What motivates the target market to purchase Mang-O-Rita?

magnifying glass

What other target market should Mang-O-Rita look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us