Manischewitz Consumer Insights

Who buys Manischewitz?

A Manischewitz consumer is generally higher income, African American, and senior age. Manischewitz consumers are more likely to purchase Manischewitz during larger pantry stocking trips. Brands such as Goya, Boars Head, and Skippy also tend to be purchased in the same trip. Sample consumer insights data below.

Manischewitz Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
6.9%
Total Basket $ (median)
$47.86

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Manischewitz Consumer Demographics

demographic
index
Female
98
Male
116
<24
82
25-34
73
35-44
85
45-54
112
55-64
176
65+
290
African American
207
Asian
67
Caucasian
99
Hispanic
72
demographic
index
Has Kids
88
No Kids
128
- $20k
84
$20k-40k
72
$40k-60k
86
$60k-80k
122
$80k-100k
90
$100k-125k
136
$125k +
113
No College
75
College
93
Adv. Degree
164

Understand Manischewitz Consumer Behavior

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Manischewitz Basket Affinity & Size

brand
basket affinity
Goya 5.9x
Boars Head 5.8x
Skippy 5.7x
Duncan Hines 5.6x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
384

Where is Manischewitz Purchased?

channels
index
Beauty
7
Club
23
Dollar
9
Drug
71
Food
193
Gas & Convenience
22
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.7x
Arnold 1.6x
Smart Balance 1.6x
Perdue 1.6x

How Did They Pay?

method
index
Cash
131
Credit
119
Debit
72
Food Stamps
66

When is Manischewitz Purchased?

day of week
Sun
18.4%
Mon
14.7%
Tue
12.7%
Wed
11.6%
Thu
11.1%
Fri
14.2%
Sat
17.4%
time of day
Morning
18.7%
Noon
18.3%
Afternoon
31.9%
Evening
24.9%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Manischewitz consumers purchase?

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Why do Manischewitz consumers try new brands?

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Where do Manischewitz consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Manischewitz Target Market

Arrow and target

Who actually buys Manischewitz? Do these consumers match the intended target market of Manischewitz?

Thought bubble

What motivates the target market to purchase Manischewitz?

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What other target market should Manischewitz look at?

venn diagram

Which other brands have a similar target market?

About Our Manischewitz Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.