Manischewitz Consumer Insights

Who buys Manischewitz?

A Manischewitz consumer is generally higher income, African American, and senior age. Manischewitz consumers are more likely to purchase Manischewitz during larger pantry stocking trips. Brands such as Goya, Boars Head, and Skippy also tend to be purchased in the same trip. See sample consumer insights data below.

Manischewitz Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.29
% of Basket $ (median)
6.9%
Total Basket $ (median)
$47.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Manischewitz Consumer Demographics

demographic
index
Female
98
Male
116
<24
82
25-34
73
35-44
85
45-54
112
55-64
176
65+
290
African American
207
Asian
67
Caucasian
99
Hispanic
72
demographic
index
Has Kids
88
No Kids
128
- $20k
84
$20k-40k
72
$40k-60k
86
$60k-80k
122
$80k-100k
90
$100k-125k
136
$125k +
113
No College
75
College
93
Adv. Degree
164

Understand Manischewitz Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Manischewitz Basket Affinity & Size

brand
basket affinity
Goya 5.9x
Boars Head 5.8x
Skippy 5.7x
Duncan Hines 5.6x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
384

Where is Manischewitz Purchased?

channels
index
Beauty
7
Club
23
Dollar
9
Drug
71
Food
193
Gas & Convenience
22
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.7x
Arnold 1.6x
Smart Balance 1.6x
Perdue 1.6x

How Did They Pay?

method
index
Cash
131
Credit
119
Debit
72
Food Stamps
66

When is Manischewitz Purchased?

day of week
Sun
18.4%
Mon
14.7%
Tue
12.7%
Wed
11.6%
Thu
11.1%
Fri
14.2%
Sat
17.4%
time of day
Morning
18.7%
Noon
18.3%
Afternoon
31.9%
Evening
24.9%
Late
6.2%

Get More Manischewitz Data

Better understand Manischewitz consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Manischewitz consumers switch to?

Stop sign

Why do consumers stop buying Manischewitz products?

Store front

Which retailers do Manischewitz shoppers prefer to shop at?

Sale sign

What motivates consumers to try Manischewitz products?

Research the Manischewitz Target Market

Arrow and target

Who actually buys Manischewitz? Do these consumers match the intended target market of Manischewitz?

Thought bubble

What motivates the target market to buy Manischewitz?

Magnifying glass

What other target market should Manischewitz look at?

Venn diagram

Which other brands have a similar target market?

About Our Manischewitz Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.