Manischewitz Consumer Insights

Who buys Manischewitz?

A Manischewitz consumer is generally higher income, African American, and senior age. Manischewitz consumers are more likely to purchase Manischewitz during larger pantry stocking trips. Brands such as Goya, Boars Head, and Skippy also tend to be purchased in the same trip. See sample consumer insights data below.

Manischewitz Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.29
% of Basket $ (median)
6.9%
Total Basket $ (median)
$47.86

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Manischewitz Consumer Demographics

demographic
index
Female
98
Male
116
<24
82
25-34
73
35-44
85
45-54
112
55-64
176
65+
290
African American
207
Asian
67
Caucasian
99
Hispanic
72
demographic
index
Has Kids
88
No Kids
128
- $20k
84
$20k-40k
72
$40k-60k
86
$60k-80k
122
$80k-100k
90
$100k-125k
136
$125k +
113
No College
75
College
93
Adv. Degree
164

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Manischewitz Basket Affinity & Size

brand
basket affinity
Goya 5.9x
Boars Head 5.8x
Skippy 5.7x
Duncan Hines 5.6x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
384

Where is Manischewitz Purchased?

channels
index
Beauty
7
Club
23
Dollar
9
Drug
71
Food
193
Gas & Convenience
22
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.7x
Arnold 1.6x
Smart Balance 1.6x
Perdue 1.6x

How Did They Pay?

method
index
Cash
131
Credit
119
Debit
72
Food Stamps
66

When is Manischewitz Purchased?

day of week
Sun
18.4%
Mon
14.7%
Tue
12.7%
Wed
11.6%
Thu
11.1%
Fri
14.2%
Sat
17.4%
time of day
Morning
18.7%
Noon
18.3%
Afternoon
31.9%
Evening
24.9%
Late
6.2%

About Our Manischewitz Consumer Insights

How do we know who buys Manischewitz? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Manischewitz consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.