Mann's Consumer Insights

Who buys Mann's? Mann's consumers are generally very high income, Caucasian, and older age. Mann's consumers are more likely to purchase Mann's during larger pantry stocking trips. Brands such as Taylor Farms, Bolthouse Farms, and TURKEY KNOB also tend to be purchased in the same trip. Sample consumer insights data below.

Mann's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
3.8%
Total Basket $ (median)
$78.09

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mann's Consumer Demographics

demographic
index
Female
98
Male
122
<24
36
25-34
80
35-44
105
45-54
118
55-64
120
65+
99
African American
43
Asian
54
Caucasian
115
Hispanic
53
demographic
index
Has Kids
96
No Kids
110
- $20k
43
$20k-40k
57
$40k-60k
95
$60k-80k
119
$80k-100k
119
$100k-125k
119
$125k +
137
No College
65
College
101
Adv. Degree
136

Understand Mann's Consumer Behavior

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Mann's Basket Affinity & Size

brand
basket affinity
Taylor Farms 9.3x
Bolthouse Farms 9.0x
TURKEY KNOB 7.8x
Jennie-O 7.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
480

Where is Mann's Purchased?

channels
index
Club
171
Dollar
12
Drug
5
Food
98
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.6x
Dannon Oikos 1.6x
Jennie-O 1.5x
Driscoll's 1.5x

How Did They Pay?

method
index
Cash
133
Credit
125
Debit
68
Food Stamps
46

When is Mann's Purchased?

day of week
Sun
19.1%
Mon
13.7%
Tue
11.4%
Wed
12.1%
Thu
11.4%
Fri
14.0%
Sat
18.4%
time of day
Morning
14.3%
Noon
19.0%
Afternoon
36.1%
Evening
24.6%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mann's consumers purchase?

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Why do Mann's consumers try new brands?

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Where do Mann's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mann's Target Market

Arrow and target

Who actually buys Mann's? Do these consumers match the intended target market of Mann's?

Thought bubble

What motivates the target market to purchase Mann's?

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What other target market should Mann's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us