Maola Consumer Insights

Who buys Maola? A Maola consumer is generally slightly lower income, African American, and upper middle age. Maola consumers are more likely to purchase Maola during larger pantry stocking trips. Brands such as Sunbeam, Sunny Meadow, and Kelloggs Frosted Flakes also tend to be purchased in the same trip. Sample consumer insights data below.

Maola Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
28.6%
Total Basket $ (median)
$11.52

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Maola Consumer Demographics

demographic
index
Female
105
Male
53
<24
102
25-34
99
35-44
93
45-54
120
55-64
94
65+
85
African American
181
Asian
66
Caucasian
103
Hispanic
61
demographic
index
Has Kids
102
No Kids
95
- $20k
134
$20k-40k
122
$40k-60k
137
$60k-80k
92
$80k-100k
100
$100k-125k
37
$125k +
61
No College
85
College
106
Adv. Degree
89

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Maola Basket Affinity & Size

brand
basket affinity
Sunbeam 9.4x
Sunny Meadow 8.5x
Kelloggs Frosted Flakes 8.4x
General Mills Lucky Charms 6.8x
basket size
index
Urgent Need (1-2 Items)
104
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
75
Pantry Stocking (21+ Items)
134

Where is Maola Purchased?

channels
index
Dollar
21
Drug
1184
Food
21
Gas & Convenience
119
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.6x
Sunbeam 2.5x
Utz 2.3x
Natures Own 2.0x

How Did They Pay?

method
index
Cash
156
Credit
66
Debit
104
Food Stamps
119

When is Maola Purchased?

day of week
Sun
15.8%
Mon
15.1%
Tue
13.7%
Wed
11.6%
Thu
12.6%
Fri
13.3%
Sat
18.0%
time of day
Morning
13.2%
Noon
12.6%
Afternoon
33.9%
Evening
32.6%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Maola consumers purchase?

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Why do Maola consumers try new brands?

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Where do Maola consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Maola Target Market

Arrow and target

Who actually buys Maola? Do these consumers match the intended target market of Maola?

Thought bubble

What motivates the target market to purchase Maola?

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What other target market should Maola look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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