Maola Consumer Insights

Who buys Maola?

A Maola consumer is generally slightly lower income, African American, and upper middle age. Maola consumers are more likely to purchase Maola during larger pantry stocking trips. Brands such as Sunbeam, Sunny Meadow, and Kelloggs Frosted Flakes also tend to be purchased in the same trip. See sample consumer insights data below.

Maola Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.29
% of Basket $ (median)
28.6%
Total Basket $ (median)
$11.52

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Maola Consumer Demographics

demographic
index
Female
105
Male
53
<24
102
25-34
99
35-44
93
45-54
120
55-64
94
65+
85
African American
181
Asian
66
Caucasian
103
Hispanic
61
demographic
index
Has Kids
102
No Kids
95
- $20k
134
$20k-40k
122
$40k-60k
137
$60k-80k
92
$80k-100k
100
$100k-125k
37
$125k +
61
No College
85
College
106
Adv. Degree
89

Understand Maola Consumer Behavior

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Maola Basket Affinity & Size

brand
basket affinity
Sunbeam 9.4x
Sunny Meadow 8.5x
Kelloggs Frosted Flakes 8.4x
General Mills Lucky Charms 6.8x
basket size
index
Urgent Need (1-2 Items)
104
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
75
Pantry Stocking (21+ Items)
134

Where is Maola Purchased?

channels
index
Dollar
21
Drug
1184
Food
21
Gas & Convenience
119
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.6x
Sunbeam 2.5x
Utz 2.3x
Natures Own 2.0x

How Did They Pay?

method
index
Cash
156
Credit
66
Debit
104
Food Stamps
119

When is Maola Purchased?

day of week
Sun
15.8%
Mon
15.1%
Tue
13.7%
Wed
11.6%
Thu
12.6%
Fri
13.3%
Sat
18.0%
time of day
Morning
13.2%
Noon
12.6%
Afternoon
33.9%
Evening
32.6%
Late
7.6%

About Our Maola Consumer Insights

How do we know who buys Maola? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Maola consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.