Maranatha Consumer Insights

Who buys Maranatha?

A Maranatha consumer is generally higher income, Caucasian, and senior age. Maranatha consumers are more likely to purchase Maranatha during larger pantry stocking trips. Brands such as Silk, Nutella, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Maranatha Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.99
% of Basket $ (median)
9.0%
Total Basket $ (median)
$77.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Maranatha Consumer Demographics

demographic
index
Female
101
Male
86
<24
108
25-34
97
35-44
97
45-54
97
55-64
118
65+
135
African American
69
Asian
65
Caucasian
105
Hispanic
99
demographic
index
Has Kids
89
No Kids
124
- $20k
70
$20k-40k
72
$40k-60k
81
$60k-80k
97
$80k-100k
113
$100k-125k
147
$125k +
135
No College
66
College
98
Adv. Degree
150

Understand Maranatha Consumer Behavior

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Maranatha Basket Affinity & Size

brand
basket affinity
Silk 9.9x
Nutella 7.7x
Archer Farms 7.1x
Horizon Organic 6.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
470

Where is Maranatha Purchased?

channels
index
Club
0
Drug
13
Food
87
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.9x
Sabra 1.7x
Eggland's Best 1.6x
Horizon Organic 1.6x

How Did They Pay?

method
index
Cash
74
Credit
122
Debit
97
Food Stamps
71

When is Maranatha Purchased?

day of week
Sun
19.1%
Mon
14.5%
Tue
12.4%
Wed
11.5%
Thu
13.0%
Fri
13.4%
Sat
16.1%
time of day
Morning
13.9%
Noon
18.6%
Afternoon
35.9%
Evening
26.3%
Late
5.3%

About Our Maranatha Consumer Insights

How do we know who buys Maranatha? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Maranatha consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.