Maranatha Consumer Insights

Who buys Maranatha? Maranatha consumers are generally higher income, Caucasian, and senior age. Maranatha consumers are more likely to purchase Maranatha during larger pantry stocking trips. Brands such as Silk, Nutella, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Maranatha Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
9.0%
Total Basket $ (median)
$77.77

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Maranatha Consumer Demographics

demographic
index
Female
101
Male
86
<24
108
25-34
97
35-44
97
45-54
97
55-64
118
65+
135
African American
69
Asian
65
Caucasian
105
Hispanic
99
demographic
index
Has Kids
89
No Kids
124
- $20k
70
$20k-40k
72
$40k-60k
81
$60k-80k
97
$80k-100k
113
$100k-125k
147
$125k +
135
No College
66
College
98
Adv. Degree
150

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Maranatha Basket Affinity & Size

brand
basket affinity
Silk 9.9x
Nutella 7.7x
Archer Farms 7.1x
Horizon Organic 6.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
470

Where is Maranatha Purchased?

channels
index
Club
0
Drug
13
Food
87
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.9x
Sabra 1.7x
Eggland's Best 1.6x
Horizon Organic 1.6x

How Did They Pay?

method
index
Cash
74
Credit
122
Debit
97
Food Stamps
71

When is Maranatha Purchased?

day of week
Sun
19.1%
Mon
14.5%
Tue
12.4%
Wed
11.5%
Thu
13.0%
Fri
13.4%
Sat
16.1%
time of day
Morning
13.9%
Noon
18.6%
Afternoon
35.9%
Evening
26.3%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Maranatha consumers purchase?

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Why do Maranatha consumers try new brands?

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Where do Maranatha consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Maranatha Target Market

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Who actually buys Maranatha? Do these consumers match the intended target market of Maranatha?

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What motivates the target market to purchase Maranatha?

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What other target market should Maranatha look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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