Marathon Consumer Insights

Who buys Marathon?

A Marathon consumer is generally higher income, Asian, and senior age. Marathon consumers are more likely to purchase Marathon during larger pantry stocking trips. Brands such as Hefty, Dixie, and Taylor Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Marathon Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$25.78
% of Basket $ (median)
16.0%
Total Basket $ (median)
$161.02

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marathon Consumer Demographics

demographic
index
Female
94
Male
158
<24
104
25-34
79
35-44
110
45-54
110
55-64
89
65+
124
African American
104
Asian
203
Caucasian
96
Hispanic
47
demographic
index
Has Kids
94
No Kids
113
- $20k
68
$20k-40k
85
$40k-60k
109
$60k-80k
76
$80k-100k
112
$100k-125k
138
$125k +
112
No College
120
College
92
Adv. Degree
114

Understand Marathon Consumer Behavior

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Marathon Basket Affinity & Size

brand
basket affinity
Hefty 30.0x
Dixie 29.0x
Taylor Farms 19.5x
Clorox 17.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
185
Pantry Stocking (21+ Items)
297

Where is Marathon Purchased?

channels
index
Club
963
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.9x
Red Bull 1.6x
Bud Light 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
54
Credit
131
Debit
108
Food Stamps
10

When is Marathon Purchased?

day of week
Sun
8.1%
Mon
14.2%
Tue
17.8%
Wed
15.7%
Thu
18.3%
Fri
15.4%
Sat
10.5%
time of day
Morning
30.5%
Noon
21.5%
Afternoon
31.7%
Evening
15.7%
Late
0.6%

About Our Marathon Consumer Insights

How do we know who buys Marathon? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Marathon consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.