Marathon Consumer Insights

Who buys Marathon? A Marathon consumer is generally higher income, Asian, and senior age. Marathon consumers are more likely to purchase Marathon during larger pantry stocking trips. Brands such as Hefty, Dixie, and Taylor Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Marathon Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$25.78
% of Basket $ (median)
16.0%
Total Basket $ (median)
$161.02

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Marathon Consumer Demographics

demographic
index
Female
94
Male
158
<24
104
25-34
79
35-44
110
45-54
110
55-64
89
65+
124
African American
104
Asian
203
Caucasian
96
Hispanic
47
demographic
index
Has Kids
94
No Kids
113
- $20k
68
$20k-40k
85
$40k-60k
109
$60k-80k
76
$80k-100k
112
$100k-125k
138
$125k +
112
No College
120
College
92
Adv. Degree
114

Understand Marathon Consumer Behavior

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Marathon Basket Affinity & Size

brand
basket affinity
Hefty 30.0x
Dixie 29.0x
Taylor Farms 19.5x
Clorox 17.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
185
Pantry Stocking (21+ Items)
297

Where is Marathon Purchased?

channels
index
Club
963
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.9x
Red Bull 1.6x
Bud Light 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
54
Credit
131
Debit
108
Food Stamps
10

When is Marathon Purchased?

day of week
Sun
8.1%
Mon
14.2%
Tue
17.8%
Wed
15.7%
Thu
18.3%
Fri
15.4%
Sat
10.5%
time of day
Morning
30.5%
Noon
21.5%
Afternoon
31.7%
Evening
15.7%
Late
0.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Marathon consumers purchase?

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Why do Marathon consumers try new brands?

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Where do Marathon consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Marathon Target Market

Arrow and target

Who actually buys Marathon? Do these consumers match the intended target market of Marathon?

Thought bubble

What motivates the target market to purchase Marathon?

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What other target market should Marathon look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us