Marcal Small Steps Consumer Insights

Who buys Marcal Small Steps?

A Marcal Small Steps consumer is generally very low income, African American, and upper middle age. Marcal Small Steps consumers are more likely to purchase Marcal Small Steps during larger pantry stocking trips. Brands such as Perdue, Entenmann's, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Marcal Small Steps Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.9%
Total Basket $ (median)
$50.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marcal Small Steps Consumer Demographics

demographic
index
Female
102
Male
79
<24
93
25-34
86
35-44
101
45-54
114
55-64
109
65+
95
African American
159
Asian
80
Caucasian
96
Hispanic
121
demographic
index
Has Kids
99
No Kids
102
- $20k
108
$20k-40k
107
$40k-60k
100
$60k-80k
107
$80k-100k
97
$100k-125k
98
$125k +
80
No College
134
College
94
Adv. Degree
91

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Marcal Small Steps Basket Affinity & Size

brand
basket affinity
Perdue 12.2x
Entenmann's 9.6x
Hefty 9.0x
Goya 6.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
453

Where is Marcal Small Steps Purchased?

channels
index
Beauty
10
Club
7
Dollar
16
Drug
1
Food
286
Gas & Convenience
50
Mass
4
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.6x
Utz 2.5x
Goya 2.2x
Entenmann's 2.1x

How Did They Pay?

method
index
Cash
142
Credit
90
Debit
89
Food Stamps
74

When is Marcal Small Steps Purchased?

day of week
Sun
17.7%
Mon
11.4%
Tue
11.1%
Wed
14.7%
Thu
11.4%
Fri
15.5%
Sat
18.2%
time of day
Morning
20.0%
Noon
17.5%
Afternoon
31.4%
Evening
23.4%
Late
7.6%

About Our Marcal Small Steps Consumer Insights

How do we know who buys Marcal Small Steps? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Marcal Small Steps consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.