Mardi Gras Consumer Insights

Who buys Mardi Gras? A Mardi Gras consumer is generally median income, Caucasian, and senior age. Mardi Gras consumers are more likely to purchase Mardi Gras during larger pantry stocking trips. Brands such as Hefty, Dixie, and Kleenex also tend to be purchased in the same trip. Sample consumer insights data below.

Mardi Gras Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.24
% of Basket $ (median)
3.2%
Total Basket $ (median)
$69.56

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mardi Gras Consumer Demographics

demographic
index
Female
102
Male
81
<24
88
25-34
62
35-44
98
45-54
125
55-64
145
65+
189
African American
65
Asian
54
Caucasian
110
Hispanic
72
demographic
index
Has Kids
97
No Kids
108
- $20k
77
$20k-40k
100
$40k-60k
96
$60k-80k
114
$80k-100k
108
$100k-125k
104
$125k +
88
No College
102
College
101
Adv. Degree
92

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Mardi Gras Basket Affinity & Size

brand
basket affinity
Hefty 8.1x
Dixie 7.1x
Kleenex 4.3x
Vlasic 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
499

Where is Mardi Gras Purchased?

channels
index
Club
1
Dollar
308
Drug
53
Food
113
Gas & Convenience
16
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.5x
Yoplait Light 1.4x
Duncan Hines 1.4x
Diet Pepsi 1.4x

How Did They Pay?

method
index
Cash
107
Credit
106
Debit
97
Food Stamps
50

When is Mardi Gras Purchased?

day of week
Sun
15.9%
Mon
12.7%
Tue
11.8%
Wed
12.3%
Thu
13.2%
Fri
16.6%
Sat
17.4%
time of day
Morning
17.2%
Noon
19.2%
Afternoon
36.2%
Evening
22.0%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mardi Gras consumers purchase?

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Why do Mardi Gras consumers try new brands?

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Where do Mardi Gras consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mardi Gras Target Market

Arrow and target

Who actually buys Mardi Gras? Do these consumers match the intended target market of Mardi Gras?

Thought bubble

What motivates the target market to purchase Mardi Gras?

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What other target market should Mardi Gras look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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