Mardi Gras Consumer Insights

Who buys Mardi Gras?

A Mardi Gras consumer is generally median income, Caucasian, and senior age. Mardi Gras consumers are more likely to purchase Mardi Gras during larger pantry stocking trips. Brands such as Hefty, Dixie, and Kleenex also tend to be purchased in the same trip. See sample consumer insights data below.

Mardi Gras Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.24
% of Basket $ (median)
3.2%
Total Basket $ (median)
$69.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mardi Gras Consumer Demographics

demographic
index
Female
102
Male
81
<24
88
25-34
62
35-44
98
45-54
125
55-64
145
65+
189
African American
65
Asian
54
Caucasian
110
Hispanic
72
demographic
index
Has Kids
97
No Kids
108
- $20k
77
$20k-40k
100
$40k-60k
96
$60k-80k
114
$80k-100k
108
$100k-125k
104
$125k +
88
No College
102
College
101
Adv. Degree
92

Understand Mardi Gras Consumer Behavior

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Mardi Gras Basket Affinity & Size

brand
basket affinity
Hefty 8.1x
Dixie 7.1x
Kleenex 4.3x
Vlasic 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
499

Where is Mardi Gras Purchased?

channels
index
Club
1
Dollar
308
Drug
53
Food
113
Gas & Convenience
16
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.5x
Yoplait Light 1.4x
Duncan Hines 1.4x
Diet Pepsi 1.4x

How Did They Pay?

method
index
Cash
107
Credit
106
Debit
97
Food Stamps
50

When is Mardi Gras Purchased?

day of week
Sun
15.9%
Mon
12.7%
Tue
11.8%
Wed
12.3%
Thu
13.2%
Fri
16.6%
Sat
17.4%
time of day
Morning
17.2%
Noon
19.2%
Afternoon
36.2%
Evening
22.0%
Late
5.5%

Get More Mardi Gras Data

Contact us for the latest Mardi Gras consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mardi Gras consumers switch to?

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Why do consumers stop buying Mardi Gras products?

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Which retailers do Mardi Gras shoppers prefer to shop at?

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What motivates consumers to try Mardi Gras products?

Research the Mardi Gras Target Market

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Who actually buys Mardi Gras? Do these consumers match the intended target market of Mardi Gras?

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What motivates the target market to buy Mardi Gras?

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What other target market should Mardi Gras look at?

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Which other brands have a similar target market?

About Our Mardi Gras Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.