Mardi Gras Consumer Insights

Who buys Mardi Gras?

A Mardi Gras consumer is generally median income, Caucasian, and senior age. Mardi Gras consumers are more likely to purchase Mardi Gras during larger pantry stocking trips. Brands such as Hefty, Dixie, and Kleenex also tend to be purchased in the same trip. See sample consumer insights data below.

Mardi Gras Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.24
% of Basket $ (median)
3.2%
Total Basket $ (median)
$69.56

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mardi Gras Consumer Demographics

demographic
index
Female
102
Male
81
<24
88
25-34
62
35-44
98
45-54
125
55-64
145
65+
189
African American
65
Asian
54
Caucasian
110
Hispanic
72
demographic
index
Has Kids
97
No Kids
108
- $20k
77
$20k-40k
100
$40k-60k
96
$60k-80k
114
$80k-100k
108
$100k-125k
104
$125k +
88
No College
102
College
101
Adv. Degree
92

Understand Mardi Gras Consumer Behavior

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Mardi Gras Basket Affinity & Size

brand
basket affinity
Hefty 8.1x
Dixie 7.1x
Kleenex 4.3x
Vlasic 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
499

Where is Mardi Gras Purchased?

channels
index
Club
1
Dollar
308
Drug
53
Food
113
Gas & Convenience
16
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.5x
Yoplait Light 1.4x
Duncan Hines 1.4x
Diet Pepsi 1.4x

How Did They Pay?

method
index
Cash
107
Credit
106
Debit
97
Food Stamps
50

When is Mardi Gras Purchased?

day of week
Sun
15.9%
Mon
12.7%
Tue
11.8%
Wed
12.3%
Thu
13.2%
Fri
16.6%
Sat
17.4%
time of day
Morning
17.2%
Noon
19.2%
Afternoon
36.2%
Evening
22.0%
Late
5.5%

About Our Mardi Gras Consumer Insights

How do we know who buys Mardi Gras? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mardi Gras consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.