Margaret Holmes Consumer Insights

Who buys Margaret Holmes? A Margaret Holmes consumer is generally very low income, African American, and older age. Margaret Holmes consumers are more likely to purchase Margaret Holmes during larger pantry stocking trips. Brands such as Libby's, Sunny Meadow, and Bush's Best also tend to be purchased in the same trip. Sample consumer insights data below.

Margaret Holmes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.96
% of Basket $ (median)
2.3%
Total Basket $ (median)
$85.08

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Margaret Holmes Consumer Demographics

demographic
index
Female
97
Male
127
<24
120
25-34
88
35-44
87
45-54
120
55-64
140
65+
119
African American
284
Asian
18
Caucasian
109
Hispanic
19
demographic
index
Has Kids
90
No Kids
122
- $20k
174
$20k-40k
119
$40k-60k
110
$60k-80k
103
$80k-100k
86
$100k-125k
64
$125k +
56
No College
143
College
96
Adv. Degree
67

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Margaret Holmes Basket Affinity & Size

brand
basket affinity
Libby's 9.1x
Sunny Meadow 8.1x
Bush's Best 6.6x
Ro-Tel 6.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
543

Where is Margaret Holmes Purchased?

channels
index
Club
60
Dollar
445
Drug
0
Food
34
Gas & Convenience
1
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.4x
Sunbeam 2.1x
Blue Bonnet 1.9x
Armour 1.8x

How Did They Pay?

method
index
Cash
94
Credit
69
Debit
116
Food Stamps
252

When is Margaret Holmes Purchased?

day of week
Sun
17.7%
Mon
12.1%
Tue
13.1%
Wed
12.2%
Thu
11.4%
Fri
15.5%
Sat
18.0%
time of day
Morning
13.9%
Noon
16.2%
Afternoon
38.0%
Evening
25.4%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Margaret Holmes consumers purchase?

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Why do Margaret Holmes consumers try new brands?

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Where do Margaret Holmes consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Margaret Holmes Target Market

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Who actually buys Margaret Holmes? Do these consumers match the intended target market of Margaret Holmes?

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What motivates the target market to purchase Margaret Holmes?

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What other target market should Margaret Holmes look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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