Mariani Consumer Insights

Who buys Mariani?

A Mariani consumer is generally slightly higher income, Caucasian, and senior age. Mariani consumers are more likely to purchase Mariani during larger pantry stocking trips. Brands such as Marketside, TURKEY KNOB, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Mariani Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.0%
Total Basket $ (median)
$75.23

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mariani Consumer Demographics

demographic
index
Female
98
Male
116
<24
118
25-34
95
35-44
95
45-54
98
55-64
110
65+
193
African American
65
Asian
74
Caucasian
107
Hispanic
86
demographic
index
Has Kids
93
No Kids
115
- $20k
96
$20k-40k
104
$40k-60k
98
$60k-80k
102
$80k-100k
106
$100k-125k
102
$125k +
89
No College
99
College
97
Adv. Degree
115

Understand Mariani Consumer Behavior

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Mariani Basket Affinity & Size

brand
basket affinity
Marketside 4.9x
TURKEY KNOB 4.6x
Sunny Meadow 4.5x
Birds Eye Steamfresh 4.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
493

Where is Mariani Purchased?

channels
index
Club
11
Dollar
90
Drug
15
Food
84
Gas & Convenience
10
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
General Mills Fiber One 1.4x
Lean Cuisine 1.4x
Birds Eye Steamfresh 1.4x

How Did They Pay?

method
index
Cash
94
Credit
108
Debit
98
Food Stamps
104

When is Mariani Purchased?

day of week
Sun
17.4%
Mon
14.7%
Tue
12.8%
Wed
11.9%
Thu
11.8%
Fri
14.5%
Sat
16.9%
time of day
Morning
15.5%
Noon
18.2%
Afternoon
34.1%
Evening
25.3%
Late
6.9%

About Our Mariani Consumer Insights

How do we know who buys Mariani? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mariani consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.