Marie Callender's Consumer Insights

Who buys Marie Callender's? Marie Callender's consumers are generally very low income, African American, and senior age. Marie Callender's consumers are more likely to purchase Marie Callender's during larger pantry stocking trips. Brands such as Banquet, Lean Cuisine, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Marie Callender's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
7.5%
Total Basket $ (median)
$66.27

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Marie Callender's Consumer Demographics

demographic
index
Female
98
Male
119
<24
99
25-34
85
35-44
87
45-54
116
55-64
154
65+
161
African American
138
Asian
83
Caucasian
103
Hispanic
73
demographic
index
Has Kids
87
No Kids
129
- $20k
119
$20k-40k
112
$40k-60k
109
$60k-80k
103
$80k-100k
98
$100k-125k
87
$125k +
67
No College
116
College
100
Adv. Degree
80

Understand Marie Callender's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Marie Callender's Basket Affinity & Size

brand
basket affinity
Banquet 5.9x
Lean Cuisine 5.3x
Bertolli 5.0x
Weight Watchers Smart Ones 4.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
440

Where is Marie Callender's Purchased?

channels
index
Beauty
0
Club
102
Dollar
16
Drug
10
Food
123
Gas & Convenience
5
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.3x
Red Baron 1.3x
Armour 1.3x
Hostess 1.3x

How Did They Pay?

method
index
Cash
97
Credit
91
Debit
104
Food Stamps
163

When is Marie Callender's Purchased?

day of week
Sun
18.6%
Mon
13.2%
Tue
13.0%
Wed
12.8%
Thu
11.4%
Fri
14.0%
Sat
17.0%
time of day
Morning
13.8%
Noon
16.1%
Afternoon
34.3%
Evening
28.9%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Marie Callender's consumers purchase?

check mark

Why do Marie Callender's consumers try new brands?

check mark

Where do Marie Callender's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Marie Callender's Target Market

Arrow and target

Who actually buys Marie Callender's? Do these consumers match the intended target market of Marie Callender's?

Thought bubble

What motivates the target market to purchase Marie Callender's?

magnifying glass

What other target market should Marie Callender's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us