Marie Callender's Consumer Insights

Who buys Marie Callender's?

A Marie Callender's consumer is generally very low income, African American, and senior age. Marie Callender's consumers are more likely to purchase Marie Callender's during larger pantry stocking trips. Brands such as Banquet, Lean Cuisine, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Marie Callender's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
7.5%
Total Basket $ (median)
$66.27

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marie Callender's Consumer Demographics

demographic
index
Female
98
Male
119
<24
99
25-34
85
35-44
87
45-54
116
55-64
154
65+
161
African American
138
Asian
83
Caucasian
103
Hispanic
73
demographic
index
Has Kids
87
No Kids
129
- $20k
119
$20k-40k
112
$40k-60k
109
$60k-80k
103
$80k-100k
98
$100k-125k
87
$125k +
67
No College
116
College
100
Adv. Degree
80

Understand Marie Callender's Consumer Behavior

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Marie Callender's Basket Affinity & Size

brand
basket affinity
Banquet 5.9x
Lean Cuisine 5.3x
Bertolli 5.0x
Weight Watchers Smart Ones 4.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
440

Where is Marie Callender's Purchased?

channels
index
Beauty
0
Club
102
Dollar
16
Drug
10
Food
123
Gas & Convenience
5
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.3x
Red Baron 1.3x
Armour 1.3x
Hostess 1.3x

How Did They Pay?

method
index
Cash
97
Credit
91
Debit
104
Food Stamps
163

When is Marie Callender's Purchased?

day of week
Sun
18.6%
Mon
13.2%
Tue
13.0%
Wed
12.8%
Thu
11.4%
Fri
14.0%
Sat
17.0%
time of day
Morning
13.8%
Noon
16.1%
Afternoon
34.3%
Evening
28.9%
Late
6.9%

Get More Marie Callender's Data

Contact us for the latest Marie Callender's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Marie Callender's consumers switch to?

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What motivates consumers to try Marie Callender's products?

Research the Marie Callender's Target Market

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Who actually buys Marie Callender's? Do these consumers match the intended target market of Marie Callender's?

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What motivates the target market to buy Marie Callender's?

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What other target market should Marie Callender's look at?

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Which other brands have a similar target market?

About Our Marie Callender's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.