Marie's Consumer Insights

Who buys Marie's? Marie's consumers are generally very high income, Caucasian, and senior age. Marie's consumers are more likely to purchase Marie's during larger pantry stocking trips. Brands such as Fresh Express, Marie Callender's, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Marie's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.68
% of Basket $ (median)
5.0%
Total Basket $ (median)
$74.03

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Marie's Consumer Demographics

demographic
index
Female
99
Male
109
<24
78
25-34
76
35-44
96
45-54
123
55-64
126
65+
170
African American
79
Asian
71
Caucasian
107
Hispanic
76
demographic
index
Has Kids
94
No Kids
114
- $20k
87
$20k-40k
91
$40k-60k
88
$60k-80k
92
$80k-100k
112
$100k-125k
107
$125k +
132
No College
81
College
102
Adv. Degree
112

Understand Marie's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Marie's Basket Affinity & Size

brand
basket affinity
Fresh Express 10.4x
Marie Callender's 5.4x
Bertolli 4.5x
Arnold 4.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
447

Where is Marie's Purchased?

channels
index
Club
121
Dollar
3
Drug
66
Food
178
Gas & Convenience
1
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.6x
Smart Balance 1.6x
Fresh Express 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
134
Credit
98
Debit
88
Food Stamps
93

When is Marie's Purchased?

day of week
Sun
18.3%
Mon
13.1%
Tue
12.9%
Wed
11.8%
Thu
11.4%
Fri
14.2%
Sat
18.3%
time of day
Morning
12.9%
Noon
17.2%
Afternoon
39.6%
Evening
26.0%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Marie's consumers purchase?

check mark

Why do Marie's consumers try new brands?

check mark

Where do Marie's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Marie's Target Market

Arrow and target

Who actually buys Marie's? Do these consumers match the intended target market of Marie's?

Thought bubble

What motivates the target market to purchase Marie's?

magnifying glass

What other target market should Marie's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us