Marie's Consumer Insights

Who buys Marie's?

A Marie's consumer is generally very high income, Caucasian, and senior age. Marie's consumers are more likely to purchase Marie's during larger pantry stocking trips. Brands such as Fresh Express, Marie Callender's, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Marie's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.68
% of Basket $ (median)
5.0%
Total Basket $ (median)
$74.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marie's Consumer Demographics

demographic
index
Female
99
Male
109
<24
78
25-34
76
35-44
96
45-54
123
55-64
126
65+
170
African American
79
Asian
71
Caucasian
107
Hispanic
76
demographic
index
Has Kids
94
No Kids
114
- $20k
87
$20k-40k
91
$40k-60k
88
$60k-80k
92
$80k-100k
112
$100k-125k
107
$125k +
132
No College
81
College
102
Adv. Degree
112

Understand Marie's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Marie's Basket Affinity & Size

brand
basket affinity
Fresh Express 10.4x
Marie Callender's 5.4x
Bertolli 4.5x
Arnold 4.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
447

Where is Marie's Purchased?

channels
index
Club
121
Dollar
3
Drug
66
Food
178
Gas & Convenience
1
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.6x
Smart Balance 1.6x
Fresh Express 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
134
Credit
98
Debit
88
Food Stamps
93

When is Marie's Purchased?

day of week
Sun
18.3%
Mon
13.1%
Tue
12.9%
Wed
11.8%
Thu
11.4%
Fri
14.2%
Sat
18.3%
time of day
Morning
12.9%
Noon
17.2%
Afternoon
39.6%
Evening
26.0%
Late
4.2%

Get More Marie's Data

Contact us for the latest Marie's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Marie's consumers switch to?

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Why do consumers stop buying Marie's products?

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Which retailers do Marie's shoppers prefer to shop at?

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What motivates consumers to try Marie's products?

Research the Marie's Target Market

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Who actually buys Marie's? Do these consumers match the intended target market of Marie's?

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What motivates the target market to buy Marie's?

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What other target market should Marie's look at?

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Which other brands have a similar target market?

About Our Marie's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.