Mario (Olives) Consumer Insights

Who buys Mario (Olives)?

A Mario (Olives) consumer is generally higher income, Caucasian, and senior age. Mario (Olives) consumers are more likely to purchase Mario (Olives) during larger pantry stocking trips. Brands such as Vlasic, Ro-Tel, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Mario (Olives) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.64
% of Basket $ (median)
2.8%
Total Basket $ (median)
$95.20

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mario (Olives) Consumer Demographics

demographic
index
Female
102
Male
84
<24
65
25-34
90
35-44
85
45-54
113
55-64
160
65+
194
African American
64
Asian
27
Caucasian
115
Hispanic
59
demographic
index
Has Kids
87
No Kids
130
- $20k
100
$20k-40k
95
$40k-60k
99
$60k-80k
104
$80k-100k
99
$100k-125k
136
$125k +
68
No College
119
College
97
Adv. Degree
91

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Mario (Olives) Basket Affinity & Size

brand
basket affinity
Vlasic 6.4x
Ro-Tel 6.3x
Generic Pma 6.2x
Old El Paso 5.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
522

Where is Mario (Olives) Purchased?

channels
index
Club
399
Drug
0
Food
28
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Sunny Meadow 1.6x
Ro-Tel 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
66
Credit
101
Debit
115
Food Stamps
132

When is Mario (Olives) Purchased?

day of week
Sun
16.2%
Mon
11.4%
Tue
12.3%
Wed
11.8%
Thu
12.4%
Fri
14.6%
Sat
21.3%
time of day
Morning
13.4%
Noon
21.0%
Afternoon
38.0%
Evening
24.1%
Late
3.5%

About Our Mario (Olives) Consumer Insights

How do we know who buys Mario (Olives)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mario (Olives) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.