Market Basket (Foods) Consumer Insights

Who buys Market Basket (Foods)?

A Market Basket (Foods) consumer is generally higher income, Caucasian, and senior age. Market Basket (Foods) consumers are more likely to purchase Market Basket (Foods) during larger pantry stocking trips. Brands such as Perdue, Utz, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Market Basket (Foods) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.67
% of Basket $ (median)
4.3%
Total Basket $ (median)
$62.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Market Basket (Foods) Consumer Demographics

demographic
index
Female
102
Male
83
<24
86
25-34
104
35-44
107
45-54
92
55-64
72
65+
111
African American
20
Asian
72
Caucasian
114
Hispanic
42
demographic
index
Has Kids
97
No Kids
106
- $20k
76
$20k-40k
61
$40k-60k
121
$60k-80k
79
$80k-100k
132
$100k-125k
141
$125k +
94
No College
108
College
101
Adv. Degree
88

Understand Market Basket (Foods) Consumer Behavior

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Market Basket (Foods) Basket Affinity & Size

brand
basket affinity
Perdue 18.7x
Utz 12.6x
Goya 11.2x
Land O Lakes 9.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
571

Where is Market Basket (Foods) Purchased?

channels
index
Drug
0
Food
296
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 3.0x
Utz 2.9x
Goya 2.4x
Smart Balance 2.3x

How Did They Pay?

method
index
Cash
101
Credit
202
Debit
8
Food Stamps
102

When is Market Basket (Foods) Purchased?

day of week
Sun
21.4%
Mon
15.4%
Tue
11.6%
Wed
10.0%
Thu
10.9%
Fri
12.7%
Sat
18.0%
time of day
Morning
19.1%
Noon
17.4%
Afternoon
34.5%
Evening
25.7%
Late
3.2%

About Our Market Basket (Foods) Consumer Insights

How do we know who buys Market Basket (Foods)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Market Basket (Foods) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.