Market Basket (Foods) Consumer Insights

Who buys Market Basket (Foods)? Market Basket (Foods) consumers are generally higher income, Caucasian, and senior age. Market Basket (Foods) consumers are more likely to purchase Market Basket (Foods) during larger pantry stocking trips. Brands such as Perdue, Utz, and Goya also tend to be purchased in the same trip. Sample consumer insights data below.

Market Basket (Foods) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.67
% of Basket $ (median)
4.3%
Total Basket $ (median)
$62.72

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  • Recent demographic data

Market Basket (Foods) Consumer Demographics

demographic
index
Female
102
Male
83
<24
86
25-34
104
35-44
107
45-54
92
55-64
72
65+
111
African American
20
Asian
72
Caucasian
114
Hispanic
42
demographic
index
Has Kids
97
No Kids
106
- $20k
76
$20k-40k
61
$40k-60k
121
$60k-80k
79
$80k-100k
132
$100k-125k
141
$125k +
94
No College
108
College
101
Adv. Degree
88

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Market Basket (Foods) Basket Affinity & Size

brand
basket affinity
Perdue 18.7x
Utz 12.6x
Goya 11.2x
Land O Lakes 9.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
571

Where is Market Basket (Foods) Purchased?

channels
index
Drug
0
Food
296
Mass
0
regions
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What Else Do They Buy?

brand
household affinity
Perdue 3.0x
Utz 2.9x
Goya 2.4x
Smart Balance 2.3x

How Did They Pay?

method
index
Cash
101
Credit
202
Debit
8
Food Stamps
102

When is Market Basket (Foods) Purchased?

day of week
Sun
21.4%
Mon
15.4%
Tue
11.6%
Wed
10.0%
Thu
10.9%
Fri
12.7%
Sat
18.0%
time of day
Morning
19.1%
Noon
17.4%
Afternoon
34.5%
Evening
25.7%
Late
3.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Market Basket (Foods) consumers purchase?

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Why do Market Basket (Foods) consumers try new brands?

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Where do Market Basket (Foods) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Market Basket (Foods) Target Market

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Who actually buys Market Basket (Foods)? Do these consumers match the intended target market of Market Basket (Foods)?

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What motivates the target market to purchase Market Basket (Foods)?

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What other target market should Market Basket (Foods) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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