Marketside Consumer Insights

Who buys Marketside?

A Marketside consumer is generally lower income, African American, and older age. Marketside consumers are more likely to purchase Marketside during larger pantry stocking trips. Brands such as Sunny Meadow, Farmers Market, and TURKEY KNOB also tend to be purchased in the same trip. See sample consumer insights data below.

Marketside Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.5%
Total Basket $ (median)
$66.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marketside Consumer Demographics

demographic
index
Female
100
Male
99
<24
104
25-34
99
35-44
96
45-54
105
55-64
107
65+
101
African American
126
Asian
43
Caucasian
108
Hispanic
77
demographic
index
Has Kids
99
No Kids
103
- $20k
113
$20k-40k
113
$40k-60k
106
$60k-80k
103
$80k-100k
100
$100k-125k
89
$125k +
71
No College
106
College
101
Adv. Degree
91

Understand Marketside Consumer Behavior

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Marketside Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.4x
Farmers Market 5.9x
TURKEY KNOB 5.8x
Bolthouse Farms 5.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
434

Where is Marketside Purchased?

channels
index
Club
0
Dollar
0
Drug
0
Food
0
Gas & Convenience
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.4x
Farmers Market 1.4x
Sunbeam 1.3x
Armour 1.3x

How Did They Pay?

method
index
Cash
83
Credit
89
Debit
114
Food Stamps
167

When is Marketside Purchased?

day of week
Sun
18.4%
Mon
13.8%
Tue
11.9%
Wed
11.6%
Thu
11.8%
Fri
15.1%
Sat
17.4%
time of day
Morning
13.6%
Noon
16.5%
Afternoon
34.5%
Evening
28.8%
Late
6.6%

Get More Marketside Data

Contact us for the latest Marketside consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Marketside consumers switch to?

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Why do consumers stop buying Marketside products?

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Which retailers do Marketside shoppers prefer to shop at?

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What motivates consumers to try Marketside products?

Research the Marketside Target Market

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Who actually buys Marketside? Do these consumers match the intended target market of Marketside?

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What motivates the target market to buy Marketside?

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What other target market should Marketside look at?

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Which other brands have a similar target market?

About Our Marketside Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.