Marlboro Consumer Insights

Who buys Marlboro? A Marlboro consumer is generally very low income, Caucasian, and older age. Marlboro consumers are more likely to purchase Marlboro during smaller grocery trips. Brands such as Red Bull, Bud Light, and Monster Energy also tend to be purchased in the same trip. Sample consumer insights data below.

Marlboro Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.53
% of Basket $ (median)
61.6%
Total Basket $ (median)
$12.23

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Marlboro Consumer Demographics

demographic
index
Female
96
Male
139
<24
72
25-34
98
35-44
104
45-54
97
55-64
109
65+
89
African American
38
Asian
81
Caucasian
111
Hispanic
47
demographic
index
Has Kids
92
No Kids
119
- $20k
158
$20k-40k
133
$40k-60k
105
$60k-80k
95
$80k-100k
91
$100k-125k
80
$125k +
46
No College
162
College
97
Adv. Degree
42

Understand Marlboro Consumer Behavior

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Marlboro Basket Affinity & Size

brand
basket affinity
Red Bull 27.0x
Bud Light 17.0x
Monster Energy 9.9x
Mountain Dew 8.4x
basket size
index
Urgent Need (1-2 Items)
134
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
42
Pantry Stocking (21+ Items)
33

Where is Marlboro Purchased?

channels
index
Beauty
2
Club
38
Dollar
193
Drug
265
Food
57
Gas & Convenience
3242
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Monster Energy 1.7x
Bud Light 1.6x
Maxwell House 1.5x

How Did They Pay?

method
index
Cash
103
Credit
109
Debit
102
Food Stamps
22

When is Marlboro Purchased?

day of week
Sun
13.4%
Mon
13.8%
Tue
13.7%
Wed
13.9%
Thu
14.1%
Fri
16.5%
Sat
14.6%
time of day
Morning
20.3%
Noon
14.0%
Afternoon
30.6%
Evening
26.3%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Marlboro consumers purchase?

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Why do Marlboro consumers try new brands?

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Where do Marlboro consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Marlboro Target Market

Arrow and target

Who actually buys Marlboro? Do these consumers match the intended target market of Marlboro?

Thought bubble

What motivates the target market to purchase Marlboro?

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What other target market should Marlboro look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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