Marlboro Consumer Insights

Who buys Marlboro?

A Marlboro consumer is generally very low income, Caucasian, and older age. Marlboro consumers are more likely to purchase Marlboro during smaller grocery trips. Brands such as Red Bull, Bud Light, and Monster Energy also tend to be purchased in the same trip. See sample consumer insights data below.

Marlboro Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.53
% of Basket $ (median)
61.6%
Total Basket $ (median)
$12.23

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marlboro Consumer Demographics

demographic
index
Female
96
Male
139
<24
72
25-34
98
35-44
104
45-54
97
55-64
109
65+
89
African American
38
Asian
81
Caucasian
111
Hispanic
47
demographic
index
Has Kids
92
No Kids
119
- $20k
158
$20k-40k
133
$40k-60k
105
$60k-80k
95
$80k-100k
91
$100k-125k
80
$125k +
46
No College
162
College
97
Adv. Degree
42

Understand Marlboro Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Marlboro Basket Affinity & Size

brand
basket affinity
Red Bull 27.0x
Bud Light 17.0x
Monster Energy 9.9x
Mountain Dew 8.4x
basket size
index
Urgent Need (1-2 Items)
134
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
42
Pantry Stocking (21+ Items)
33

Where is Marlboro Purchased?

channels
index
Beauty
2
Club
38
Dollar
193
Drug
265
Food
57
Gas & Convenience
3242
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Monster Energy 1.7x
Bud Light 1.6x
Maxwell House 1.5x

How Did They Pay?

method
index
Cash
103
Credit
109
Debit
102
Food Stamps
22

When is Marlboro Purchased?

day of week
Sun
13.4%
Mon
13.8%
Tue
13.7%
Wed
13.9%
Thu
14.1%
Fri
16.5%
Sat
14.6%
time of day
Morning
20.3%
Noon
14.0%
Afternoon
30.6%
Evening
26.3%
Late
8.8%

About Our Marlboro Consumer Insights

How do we know who buys Marlboro? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Marlboro consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.