Marlboro Gold Pack Consumer Insights

Who buys Marlboro Gold Pack?

A Marlboro Gold Pack consumer is generally very low income, Caucasian, and senior age. Marlboro Gold Pack consumers are more likely to purchase Marlboro Gold Pack during smaller grocery trips. Brands such as Bud Light, Red Bull, and Mountain Dew also tend to be purchased in the same trip. See sample consumer insights data below.

Marlboro Gold Pack Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.94
% of Basket $ (median)
60.7%
Total Basket $ (median)
$13.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marlboro Gold Pack Consumer Demographics

demographic
index
Female
94
Male
158
<24
52
25-34
95
35-44
107
45-54
92
55-64
111
65+
124
African American
41
Asian
101
Caucasian
110
Hispanic
46
demographic
index
Has Kids
90
No Kids
123
- $20k
140
$20k-40k
119
$40k-60k
97
$60k-80k
101
$80k-100k
87
$100k-125k
105
$125k +
61
No College
154
College
98
Adv. Degree
45

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Marlboro Gold Pack Basket Affinity & Size

brand
basket affinity
Bud Light 21.6x
Red Bull 15.1x
Mountain Dew 6.2x
Jack Link's 5.4x
basket size
index
Urgent Need (1-2 Items)
136
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
48
Pantry Stocking (21+ Items)
41

Where is Marlboro Gold Pack Purchased?

channels
index
Beauty
1
Club
51
Dollar
214
Drug
315
Food
61
Gas & Convenience
2795
Mass
15
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 2.0x
Bud Light 1.7x
Monster Energy 1.6x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
104
Credit
110
Debit
102
Food Stamps
20

When is Marlboro Gold Pack Purchased?

day of week
Sun
13.3%
Mon
13.6%
Tue
13.7%
Wed
14.1%
Thu
13.9%
Fri
16.6%
Sat
14.9%
time of day
Morning
20.6%
Noon
14.6%
Afternoon
30.4%
Evening
26.0%
Late
8.4%

Get More Marlboro Gold Pack Data

Contact us for the latest Marlboro Gold Pack consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Marlboro Gold Pack consumers switch to?

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Why do consumers stop buying Marlboro Gold Pack products?

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Which retailers do Marlboro Gold Pack shoppers prefer to shop at?

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What motivates consumers to try Marlboro Gold Pack products?

Research the Marlboro Gold Pack Target Market

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Who actually buys Marlboro Gold Pack? Do these consumers match the intended target market of Marlboro Gold Pack?

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What motivates the target market to purchase Marlboro Gold Pack?

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What other target market should Marlboro Gold Pack look at?

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Which other brands have a similar target market?

About Our Marlboro Gold Pack Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.