Marlboro Menthol Consumer Insights

Who buys Marlboro Menthol?

A Marlboro Menthol consumer is generally very low income, Caucasian, and young adult age. Marlboro Menthol consumers are more likely to purchase Marlboro Menthol during smaller grocery trips. Brands such as Red Bull, Marlboro Gold Pack, and Bud Light also tend to be purchased in the same trip. Sample consumer insights data below.

Marlboro Menthol Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.38
% of Basket $ (median)
65.6%
Total Basket $ (median)
$11.26

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Marlboro Menthol Consumer Demographics

demographic
index
Female
96
Male
143
<24
62
25-34
143
35-44
98
45-54
62
55-64
90
65+
61
African American
69
Asian
83
Caucasian
107
Hispanic
46
demographic
index
Has Kids
93
No Kids
116
- $20k
145
$20k-40k
138
$40k-60k
127
$60k-80k
98
$80k-100k
89
$100k-125k
53
$125k +
35
No College
148
College
100
Adv. Degree
42

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Marlboro Menthol Basket Affinity & Size

brand
basket affinity
Red Bull 45.0x
Marlboro Gold Pack 39.9x
Bud Light 17.1x
Mountain Dew 9.2x
basket size
index
Urgent Need (1-2 Items)
147
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
37
Pantry Stocking (21+ Items)
24

Where is Marlboro Menthol Purchased?

channels
index
Beauty
4
Club
49
Dollar
172
Drug
341
Food
36
Gas & Convenience
3250
Mass
16
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 3.9x
Red Bull 2.2x
Monster Energy 1.8x
Bud Light 1.6x

How Did They Pay?

method
index
Cash
110
Credit
105
Debit
103
Food Stamps
24

When is Marlboro Menthol Purchased?

day of week
Sun
12.9%
Mon
13.6%
Tue
14.1%
Wed
14.7%
Thu
14.0%
Fri
16.5%
Sat
14.3%
time of day
Morning
20.3%
Noon
13.2%
Afternoon
30.1%
Evening
27.2%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Marlboro Menthol consumers purchase?

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Why do Marlboro Menthol consumers try new brands?

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Where do Marlboro Menthol consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Marlboro Menthol Target Market

Arrow and target

Who actually buys Marlboro Menthol? Do these consumers match the intended target market of Marlboro Menthol?

Thought bubble

What motivates the target market to purchase Marlboro Menthol?

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What other target market should Marlboro Menthol look at?

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Which other brands have a similar target market?

About Our Marlboro Menthol Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.