Marlboro Menthol Consumer Insights

Who buys Marlboro Menthol?

A Marlboro Menthol consumer is generally very low income, Caucasian, and young adult age. Marlboro Menthol consumers are more likely to purchase Marlboro Menthol during smaller grocery trips. Brands such as Red Bull, Marlboro Gold Pack, and Bud Light also tend to be purchased in the same trip. See sample consumer insights data below.

Marlboro Menthol Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.38
% of Basket $ (median)
65.6%
Total Basket $ (median)
$11.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marlboro Menthol Consumer Demographics

demographic
index
Female
96
Male
143
<24
62
25-34
143
35-44
98
45-54
62
55-64
90
65+
61
African American
69
Asian
83
Caucasian
107
Hispanic
46
demographic
index
Has Kids
93
No Kids
116
- $20k
145
$20k-40k
138
$40k-60k
127
$60k-80k
98
$80k-100k
89
$100k-125k
53
$125k +
35
No College
148
College
100
Adv. Degree
42

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Marlboro Menthol Basket Affinity & Size

brand
basket affinity
Red Bull 45.0x
Marlboro Gold Pack 39.9x
Bud Light 17.1x
Mountain Dew 9.2x
basket size
index
Urgent Need (1-2 Items)
147
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
37
Pantry Stocking (21+ Items)
24

Where is Marlboro Menthol Purchased?

channels
index
Beauty
4
Club
49
Dollar
172
Drug
341
Food
36
Gas & Convenience
3250
Mass
16
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 3.9x
Red Bull 2.2x
Monster Energy 1.8x
Bud Light 1.6x

How Did They Pay?

method
index
Cash
110
Credit
105
Debit
103
Food Stamps
24

When is Marlboro Menthol Purchased?

day of week
Sun
12.9%
Mon
13.6%
Tue
14.1%
Wed
14.7%
Thu
14.0%
Fri
16.5%
Sat
14.3%
time of day
Morning
20.3%
Noon
13.2%
Afternoon
30.1%
Evening
27.2%
Late
9.2%

Get More Marlboro Menthol Data

Better understand Marlboro Menthol consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Marlboro Menthol consumers switch to?

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Why do consumers stop buying Marlboro Menthol products?

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Which retailers do Marlboro Menthol shoppers prefer to shop at?

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What motivates consumers to try Marlboro Menthol products?

Research the Marlboro Menthol Target Market

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Who actually buys Marlboro Menthol? Do these consumers match the intended target market of Marlboro Menthol?

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What motivates the target market to buy Marlboro Menthol?

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What other target market should Marlboro Menthol look at?

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Which other brands have a similar target market?

About Our Marlboro Menthol Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.