Marlboro (Red Label) Consumer Insights

Who buys Marlboro (Red Label)?

A Marlboro (Red Label) consumer is generally very low income, Caucasian, and older age. Marlboro (Red Label) consumers are more likely to purchase Marlboro (Red Label) during smaller grocery trips. Brands such as Red Bull, Marlboro Gold Pack, and Entenmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Marlboro (Red Label) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.99
% of Basket $ (median)
56.7%
Total Basket $ (median)
$12.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marlboro (Red Label) Consumer Demographics

demographic
index
Female
94
Male
163
<24
79
25-34
102
35-44
100
45-54
97
55-64
114
65+
87
African American
26
Asian
106
Caucasian
108
Hispanic
53
demographic
index
Has Kids
97
No Kids
106
- $20k
274
$20k-40k
138
$40k-60k
99
$60k-80k
96
$80k-100k
45
$100k-125k
50
$125k +
52
No College
189
College
91
Adv. Degree
38

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Marlboro (Red Label) Basket Affinity & Size

brand
basket affinity
Red Bull 35.4x
Marlboro Gold Pack 21.9x
Entenmann's 12.0x
Bud Light 11.3x
basket size
index
Urgent Need (1-2 Items)
133
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
49
Pantry Stocking (21+ Items)
45

Where is Marlboro (Red Label) Purchased?

channels
index
Club
94
Dollar
166
Drug
208
Food
95
Gas & Convenience
2280
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 4.2x
Red Bull 2.2x
Monster Energy 2.1x
Totino's Party Pizza 2.0x

How Did They Pay?

method
index
Cash
123
Credit
103
Debit
97
Food Stamps
32

When is Marlboro (Red Label) Purchased?

day of week
Sun
14.1%
Mon
13.8%
Tue
13.8%
Wed
12.7%
Thu
13.2%
Fri
17.4%
Sat
15.0%
time of day
Morning
19.6%
Noon
16.8%
Afternoon
31.5%
Evening
25.0%
Late
7.0%

Get More Marlboro (Red Label) Data

Contact us for the latest Marlboro (Red Label) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Marlboro (Red Label) consumers switch to?

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Why do consumers stop buying Marlboro (Red Label) products?

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Which retailers do Marlboro (Red Label) shoppers prefer to shop at?

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What motivates consumers to try Marlboro (Red Label) products?

Research the Marlboro (Red Label) Target Market

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Who actually buys Marlboro (Red Label)? Do these consumers match the intended target market of Marlboro (Red Label)?

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What motivates the target market to buy Marlboro (Red Label)?

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What other target market should Marlboro (Red Label) look at?

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Which other brands have a similar target market?

About Our Marlboro (Red Label) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.