Marlboro (Red Label) Consumer Insights

Who buys Marlboro (Red Label)? A Marlboro (Red Label) consumer is generally very low income, Caucasian, and older age. Marlboro (Red Label) consumers are more likely to purchase Marlboro (Red Label) during smaller grocery trips. Brands such as Red Bull, Marlboro Gold Pack, and Entenmann's also tend to be purchased in the same trip. Sample consumer insights data below.

Marlboro (Red Label) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
56.7%
Total Basket $ (median)
$12.32

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Marlboro (Red Label) Consumer Demographics

demographic
index
Female
94
Male
163
<24
79
25-34
102
35-44
100
45-54
97
55-64
114
65+
87
African American
26
Asian
106
Caucasian
108
Hispanic
53
demographic
index
Has Kids
97
No Kids
106
- $20k
274
$20k-40k
138
$40k-60k
99
$60k-80k
96
$80k-100k
45
$100k-125k
50
$125k +
52
No College
189
College
91
Adv. Degree
38

Understand Marlboro (Red Label) Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Marlboro (Red Label) Basket Affinity & Size

brand
basket affinity
Red Bull 35.4x
Marlboro Gold Pack 21.9x
Entenmann's 12.0x
Bud Light 11.3x
basket size
index
Urgent Need (1-2 Items)
133
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
49
Pantry Stocking (21+ Items)
45

Where is Marlboro (Red Label) Purchased?

channels
index
Club
94
Dollar
166
Drug
208
Food
95
Gas & Convenience
2280
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 4.2x
Red Bull 2.2x
Monster Energy 2.1x
Totino's Party Pizza 2.0x

How Did They Pay?

method
index
Cash
123
Credit
103
Debit
97
Food Stamps
32

When is Marlboro (Red Label) Purchased?

day of week
Sun
14.1%
Mon
13.8%
Tue
13.8%
Wed
12.7%
Thu
13.2%
Fri
17.4%
Sat
15.0%
time of day
Morning
19.6%
Noon
16.8%
Afternoon
31.5%
Evening
25.0%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Marlboro (Red Label) consumers purchase?

check mark

Why do Marlboro (Red Label) consumers try new brands?

check mark

Where do Marlboro (Red Label) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Marlboro (Red Label) Target Market

Arrow and target

Who actually buys Marlboro (Red Label)? Do these consumers match the intended target market of Marlboro (Red Label)?

Thought bubble

What motivates the target market to purchase Marlboro (Red Label)?

magnifying glass

What other target market should Marlboro (Red Label) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us