Marlboro (Silver Pack) Consumer Insights

Who buys Marlboro (Silver Pack)? A Marlboro (Silver Pack) consumer is generally slightly higher income, Caucasian, and lower middle age. Marlboro (Silver Pack) consumers are more likely to purchase Marlboro (Silver Pack) during smaller grocery trips. Brands such as Marlboro Gold Pack, Diet Mountain Dew, and Red Bull also tend to be purchased in the same trip. Sample consumer insights data below.

Marlboro (Silver Pack) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.19
% of Basket $ (median)
65.0%
Total Basket $ (median)
$14.13

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  • Recent demographic data

Marlboro (Silver Pack) Consumer Demographics

demographic
index
Female
99
Male
110
<24
23
25-34
52
35-44
132
45-54
119
55-64
84
65+
99
African American
43
Asian
59
Caucasian
113
Hispanic
56
demographic
index
Has Kids
95
No Kids
112
- $20k
72
$20k-40k
103
$40k-60k
88
$60k-80k
116
$80k-100k
118
$100k-125k
100
$125k +
89
No College
95
College
111
Adv. Degree
55

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Marlboro (Silver Pack) Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 22.5x
Diet Mountain Dew 20.4x
Red Bull 13.3x
Bud Light 7.1x
basket size
index
Urgent Need (1-2 Items)
135
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
47
Pantry Stocking (21+ Items)
42

Where is Marlboro (Silver Pack) Purchased?

channels
index
Beauty
1
Club
25
Dollar
172
Drug
287
Food
56
Gas & Convenience
3188
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 4.2x
Red Bull 2.0x
Monster Energy 1.8x
Bud Light 1.7x

How Did They Pay?

method
index
Cash
80
Credit
124
Debit
102
Food Stamps
9

When is Marlboro (Silver Pack) Purchased?

day of week
Sun
12.8%
Mon
14.1%
Tue
13.9%
Wed
13.5%
Thu
14.3%
Fri
16.8%
Sat
14.6%
time of day
Morning
20.8%
Noon
13.8%
Afternoon
30.8%
Evening
26.5%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Marlboro (Silver Pack) consumers purchase?

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Why do Marlboro (Silver Pack) consumers try new brands?

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Where do Marlboro (Silver Pack) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Marlboro (Silver Pack) Target Market

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Who actually buys Marlboro (Silver Pack)? Do these consumers match the intended target market of Marlboro (Silver Pack)?

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What motivates the target market to purchase Marlboro (Silver Pack)?

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What other target market should Marlboro (Silver Pack) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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