Marlboro (Silver Pack) Consumer Insights

Who buys Marlboro (Silver Pack)?

A Marlboro (Silver Pack) consumer is generally slightly higher income, Caucasian, and lower middle age. Marlboro (Silver Pack) consumers are more likely to purchase Marlboro (Silver Pack) during smaller grocery trips. Brands such as Marlboro Gold Pack, Diet Mountain Dew, and Red Bull also tend to be purchased in the same trip. See sample consumer insights data below.

Marlboro (Silver Pack) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.19
% of Basket $ (median)
65.0%
Total Basket $ (median)
$14.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marlboro (Silver Pack) Consumer Demographics

demographic
index
Female
99
Male
110
<24
23
25-34
52
35-44
132
45-54
119
55-64
84
65+
99
African American
43
Asian
59
Caucasian
113
Hispanic
56
demographic
index
Has Kids
95
No Kids
112
- $20k
72
$20k-40k
103
$40k-60k
88
$60k-80k
116
$80k-100k
118
$100k-125k
100
$125k +
89
No College
95
College
111
Adv. Degree
55

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Marlboro (Silver Pack) Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 22.5x
Diet Mountain Dew 20.4x
Red Bull 13.3x
Bud Light 7.1x
basket size
index
Urgent Need (1-2 Items)
135
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
47
Pantry Stocking (21+ Items)
42

Where is Marlboro (Silver Pack) Purchased?

channels
index
Beauty
1
Club
25
Dollar
172
Drug
287
Food
56
Gas & Convenience
3188
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 4.2x
Red Bull 2.0x
Monster Energy 1.8x
Bud Light 1.7x

How Did They Pay?

method
index
Cash
80
Credit
124
Debit
102
Food Stamps
9

When is Marlboro (Silver Pack) Purchased?

day of week
Sun
12.8%
Mon
14.1%
Tue
13.9%
Wed
13.5%
Thu
14.3%
Fri
16.8%
Sat
14.6%
time of day
Morning
20.8%
Noon
13.8%
Afternoon
30.8%
Evening
26.5%
Late
8.0%

Get More Marlboro (Silver Pack) Data

Better understand Marlboro (Silver Pack) consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Marlboro (Silver Pack) consumers switch to?

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Why do consumers stop buying Marlboro (Silver Pack) products?

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Which retailers do Marlboro (Silver Pack) shoppers prefer to shop at?

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What motivates consumers to try Marlboro (Silver Pack) products?

Research the Marlboro (Silver Pack) Target Market

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Who actually buys Marlboro (Silver Pack)? Do these consumers match the intended target market of Marlboro (Silver Pack)?

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What motivates the target market to buy Marlboro (Silver Pack)?

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What other target market should Marlboro (Silver Pack) look at?

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Which other brands have a similar target market?

About Our Marlboro (Silver Pack) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.