Marlboro Special Blend Consumer Insights

Who buys Marlboro Special Blend? A Marlboro Special Blend consumer is generally very low income, Caucasian, and older age. Marlboro Special Blend consumers are more likely to purchase Marlboro Special Blend during smaller grocery trips. Brands such as Marlboro Gold Pack, Bud Light, and Mountain Dew also tend to be purchased in the same trip. Sample consumer insights data below.

Marlboro Special Blend Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.92
% of Basket $ (median)
69.9%
Total Basket $ (median)
$11.33

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Marlboro Special Blend Consumer Demographics

demographic
index
Female
97
Male
127
<24
61
25-34
99
35-44
98
45-54
109
55-64
128
65+
20
African American
19
Asian
66
Caucasian
115
Hispanic
38
demographic
index
Has Kids
91
No Kids
120
- $20k
215
$20k-40k
155
$40k-60k
119
$60k-80k
89
$80k-100k
78
$100k-125k
37
$125k +
20
No College
210
College
86
Adv. Degree
36

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Marlboro Special Blend Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 32.6x
Bud Light 29.1x
Mountain Dew 12.5x
Monster Energy 11.8x
basket size
index
Urgent Need (1-2 Items)
154
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
34
Pantry Stocking (21+ Items)
22

Where is Marlboro Special Blend Purchased?

channels
index
Beauty
1
Club
29
Dollar
210
Drug
227
Food
38
Gas & Convenience
3884
Mass
13
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 4.4x
Red Bull 2.1x
Bud Light 1.9x
Totino's Party Pizza 1.9x

How Did They Pay?

method
index
Cash
96
Credit
105
Debit
109
Food Stamps
25

When is Marlboro Special Blend Purchased?

day of week
Sun
13.0%
Mon
14.1%
Tue
13.0%
Wed
13.9%
Thu
14.3%
Fri
17.3%
Sat
14.5%
time of day
Morning
20.9%
Noon
14.2%
Afternoon
29.3%
Evening
26.5%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Marlboro Special Blend consumers purchase?

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Why do Marlboro Special Blend consumers try new brands?

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Where do Marlboro Special Blend consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Marlboro Special Blend Target Market

Arrow and target

Who actually buys Marlboro Special Blend? Do these consumers match the intended target market of Marlboro Special Blend?

Thought bubble

What motivates the target market to purchase Marlboro Special Blend?

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What other target market should Marlboro Special Blend look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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