Marlboro Special Blend Consumer Insights

Who buys Marlboro Special Blend?

A Marlboro Special Blend consumer is generally very low income, Caucasian, and older age. Marlboro Special Blend consumers are more likely to purchase Marlboro Special Blend during smaller grocery trips. Brands such as Marlboro Gold Pack, Bud Light, and Mountain Dew also tend to be purchased in the same trip. See sample consumer insights data below.

Marlboro Special Blend Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.92
% of Basket $ (median)
69.9%
Total Basket $ (median)
$11.33

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marlboro Special Blend Consumer Demographics

demographic
index
Female
97
Male
127
<24
61
25-34
99
35-44
98
45-54
109
55-64
128
65+
20
African American
19
Asian
66
Caucasian
115
Hispanic
38
demographic
index
Has Kids
91
No Kids
120
- $20k
215
$20k-40k
155
$40k-60k
119
$60k-80k
89
$80k-100k
78
$100k-125k
37
$125k +
20
No College
210
College
86
Adv. Degree
36

Understand Marlboro Special Blend Consumer Behavior

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Marlboro Special Blend Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 32.6x
Bud Light 29.1x
Mountain Dew 12.5x
Monster Energy 11.8x
basket size
index
Urgent Need (1-2 Items)
154
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
34
Pantry Stocking (21+ Items)
22

Where is Marlboro Special Blend Purchased?

channels
index
Beauty
1
Club
29
Dollar
210
Drug
227
Food
38
Gas & Convenience
3884
Mass
13
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 4.4x
Red Bull 2.1x
Bud Light 1.9x
Totino's Party Pizza 1.9x

How Did They Pay?

method
index
Cash
96
Credit
105
Debit
109
Food Stamps
25

When is Marlboro Special Blend Purchased?

day of week
Sun
13.0%
Mon
14.1%
Tue
13.0%
Wed
13.9%
Thu
14.3%
Fri
17.3%
Sat
14.5%
time of day
Morning
20.9%
Noon
14.2%
Afternoon
29.3%
Evening
26.5%
Late
9.1%

About Our Marlboro Special Blend Consumer Insights

How do we know who buys Marlboro Special Blend? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Marlboro Special Blend consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.