Mars Consumer Insights

Who buys Mars? A Mars consumer is generally very high income, Hispanic, and senior age. Mars consumers are more likely to purchase Mars during larger pantry stocking trips. Brands such as Hershey's, Skittles, and Reese's also tend to be purchased in the same trip. Sample consumer insights data below.

Mars Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.00
% of Basket $ (median)
12.9%
Total Basket $ (median)
$69.52

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mars Consumer Demographics

demographic
index
Female
101
Male
93
<24
71
25-34
80
35-44
106
45-54
112
55-64
109
65+
119
African American
89
Asian
103
Caucasian
100
Hispanic
106
demographic
index
Has Kids
100
No Kids
99
- $20k
69
$20k-40k
78
$40k-60k
97
$60k-80k
96
$80k-100k
113
$100k-125k
117
$125k +
130
No College
86
College
97
Adv. Degree
131

Understand Mars Consumer Behavior

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Mars Basket Affinity & Size

brand
basket affinity
Hershey's 9.6x
Skittles 8.7x
Reese's 8.4x
Kit Kat 7.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
277

Where is Mars Purchased?

channels
index
Beauty
5
Club
363
Dollar
67
Drug
62
Food
47
Gas & Convenience
8
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Hershey's Kisses 1.3x
Twix 1.3x
Yoplait Go-Gurt 1.3x

How Did They Pay?

method
index
Cash
78
Credit
114
Debit
102
Food Stamps
75

When is Mars Purchased?

day of week
Sun
13.3%
Mon
12.4%
Tue
13.3%
Wed
14.2%
Thu
16.7%
Fri
15.4%
Sat
14.7%
time of day
Morning
16.2%
Noon
19.0%
Afternoon
34.7%
Evening
26.4%
Late
3.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mars consumers purchase?

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Why do Mars consumers try new brands?

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Where do Mars consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mars Target Market

Arrow and target

Who actually buys Mars? Do these consumers match the intended target market of Mars?

Thought bubble

What motivates the target market to purchase Mars?

magnifying glass

What other target market should Mars look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us