Mars Consumer Insights

Who buys Mars?

A Mars consumer is generally very high income, Hispanic, and senior age. Mars consumers are more likely to purchase Mars during larger pantry stocking trips. Brands such as Hershey's, Skittles, and Reese's also tend to be purchased in the same trip. See sample consumer insights data below.

Mars Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.00
% of Basket $ (median)
12.9%
Total Basket $ (median)
$69.52

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mars Consumer Demographics

demographic
index
Female
101
Male
93
<24
71
25-34
80
35-44
106
45-54
112
55-64
109
65+
119
African American
89
Asian
103
Caucasian
100
Hispanic
106
demographic
index
Has Kids
100
No Kids
99
- $20k
69
$20k-40k
78
$40k-60k
97
$60k-80k
96
$80k-100k
113
$100k-125k
117
$125k +
130
No College
86
College
97
Adv. Degree
131

Understand Mars Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mars Basket Affinity & Size

brand
basket affinity
Hershey's 9.6x
Skittles 8.7x
Reese's 8.4x
Kit Kat 7.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
277

Where is Mars Purchased?

channels
index
Beauty
5
Club
363
Dollar
67
Drug
62
Food
47
Gas & Convenience
8
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Hershey's Kisses 1.3x
Twix 1.3x
Yoplait Go-Gurt 1.3x

How Did They Pay?

method
index
Cash
78
Credit
114
Debit
102
Food Stamps
75

When is Mars Purchased?

day of week
Sun
13.3%
Mon
12.4%
Tue
13.3%
Wed
14.2%
Thu
16.7%
Fri
15.4%
Sat
14.7%
time of day
Morning
16.2%
Noon
19.0%
Afternoon
34.7%
Evening
26.4%
Late
3.6%

About Our Mars Consumer Insights

How do we know who buys Mars? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mars consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.