Marshmallow Fluff Consumer Insights

Who buys Marshmallow Fluff?

A Marshmallow Fluff consumer is generally slightly higher income, Caucasian, and upper middle age. Marshmallow Fluff consumers are more likely to purchase Marshmallow Fluff during larger pantry stocking trips. Brands such as Skippy, Hunt's Snack Pack, and Nutella also tend to be purchased in the same trip. See sample consumer insights data below.

Marshmallow Fluff Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.7%
Total Basket $ (median)
$72.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marshmallow Fluff Consumer Demographics

demographic
index
Female
100
Male
101
<24
101
25-34
85
35-44
93
45-54
134
55-64
94
65+
111
African American
28
Asian
21
Caucasian
123
Hispanic
15
demographic
index
Has Kids
105
No Kids
89
- $20k
112
$20k-40k
94
$40k-60k
111
$60k-80k
101
$80k-100k
113
$100k-125k
92
$125k +
75
No College
115
College
96
Adv. Degree
100

Understand Marshmallow Fluff Consumer Behavior

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Marshmallow Fluff Basket Affinity & Size

brand
basket affinity
Skippy 9.0x
Hunt's Snack Pack 7.6x
Nutella 6.6x
Jif 6.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
492

Where is Marshmallow Fluff Purchased?

channels
index
Food
95
Gas & Convenience
7
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.5x
Perdue 2.2x
YoCrunch 2.2x
Entenmann's 2.0x

How Did They Pay?

method
index
Cash
117
Credit
96
Debit
92
Food Stamps
142

When is Marshmallow Fluff Purchased?

day of week
Sun
15.9%
Mon
12.0%
Tue
13.4%
Wed
13.7%
Thu
12.6%
Fri
15.5%
Sat
16.9%
time of day
Morning
15.2%
Noon
15.6%
Afternoon
34.0%
Evening
28.3%
Late
6.8%

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Find Answers to Questions

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Which brands do Marshmallow Fluff consumers switch to?

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Why do consumers stop buying Marshmallow Fluff products?

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Which retailers do Marshmallow Fluff shoppers prefer to shop at?

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What motivates consumers to try Marshmallow Fluff products?

Research the Marshmallow Fluff Target Market

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Who actually buys Marshmallow Fluff? Do these consumers match the intended target market of Marshmallow Fluff?

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What motivates the target market to buy Marshmallow Fluff?

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What other target market should Marshmallow Fluff look at?

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Which other brands have a similar target market?

About Our Marshmallow Fluff Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.