Marshmallow Fluff Consumer Insights

Who buys Marshmallow Fluff? Marshmallow Fluff consumers are generally slightly higher income, Caucasian, and upper middle age. Marshmallow Fluff consumers are more likely to purchase Marshmallow Fluff during larger pantry stocking trips. Brands such as Skippy, Hunt's Snack Pack, and Nutella also tend to be purchased in the same trip. Sample consumer insights data below.

Marshmallow Fluff Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.7%
Total Basket $ (median)
$72.84

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Marshmallow Fluff Consumer Demographics

demographic
index
Female
100
Male
101
<24
101
25-34
85
35-44
93
45-54
134
55-64
94
65+
111
African American
28
Asian
21
Caucasian
123
Hispanic
15
demographic
index
Has Kids
105
No Kids
89
- $20k
112
$20k-40k
94
$40k-60k
111
$60k-80k
101
$80k-100k
113
$100k-125k
92
$125k +
75
No College
115
College
96
Adv. Degree
100

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Marshmallow Fluff Basket Affinity & Size

brand
basket affinity
Skippy 9.0x
Hunt's Snack Pack 7.6x
Nutella 6.6x
Jif 6.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
492

Where is Marshmallow Fluff Purchased?

channels
index
Food
95
Gas & Convenience
7
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.5x
Perdue 2.2x
YoCrunch 2.2x
Entenmann's 2.0x

How Did They Pay?

method
index
Cash
117
Credit
96
Debit
92
Food Stamps
142

When is Marshmallow Fluff Purchased?

day of week
Sun
15.9%
Mon
12.0%
Tue
13.4%
Wed
13.7%
Thu
12.6%
Fri
15.5%
Sat
16.9%
time of day
Morning
15.2%
Noon
15.6%
Afternoon
34.0%
Evening
28.3%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Marshmallow Fluff consumers purchase?

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Why do Marshmallow Fluff consumers try new brands?

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Where do Marshmallow Fluff consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Marshmallow Fluff Target Market

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Who actually buys Marshmallow Fluff? Do these consumers match the intended target market of Marshmallow Fluff?

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What motivates the target market to purchase Marshmallow Fluff?

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What other target market should Marshmallow Fluff look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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