Martha White Consumer Insights

Who buys Martha White?

A Martha White consumer is generally very low income, African American, and senior age. Martha White consumers are more likely to purchase Martha White during larger pantry stocking trips. Brands such as Duncan Hines, Sunny Meadow, and Betty Crocker also tend to be purchased in the same trip. See sample consumer insights data below.

Martha White Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.96
% of Basket $ (median)
2.3%
Total Basket $ (median)
$84.24

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Martha White Consumer Demographics

demographic
index
Female
102
Male
83
<24
103
25-34
94
35-44
100
45-54
101
55-64
103
65+
147
African American
131
Asian
22
Caucasian
116
Hispanic
31
demographic
index
Has Kids
103
No Kids
94
- $20k
110
$20k-40k
110
$40k-60k
110
$60k-80k
110
$80k-100k
108
$100k-125k
76
$125k +
62
No College
111
College
98
Adv. Degree
96

Understand Martha White Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Martha White Basket Affinity & Size

brand
basket affinity
Duncan Hines 5.9x
Sunny Meadow 5.6x
Betty Crocker 5.5x
Blue Bonnet 5.3x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
563

Where is Martha White Purchased?

channels
index
Club
0
Dollar
92
Drug
2
Food
97
Gas & Convenience
6
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Blue Bonnet 1.8x
Sunny Meadow 1.7x
Ro-Tel 1.7x

How Did They Pay?

method
index
Cash
77
Credit
87
Debit
116
Food Stamps
182

When is Martha White Purchased?

day of week
Sun
16.5%
Mon
13.7%
Tue
12.6%
Wed
11.7%
Thu
12.0%
Fri
14.9%
Sat
18.7%
time of day
Morning
14.7%
Noon
16.9%
Afternoon
35.1%
Evening
27.1%
Late
6.2%

Get More Martha White Data

Contact us for the latest Martha White consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Martha White consumers switch to?

Stop sign

Why do consumers stop buying Martha White products?

Store front

Which retailers do Martha White shoppers prefer to shop at?

Sale sign

What motivates consumers to try Martha White products?

Research the Martha White Target Market

Arrow and target

Who actually buys Martha White? Do these consumers match the intended target market of Martha White?

Thought bubble

What motivates the target market to buy Martha White?

Magnifying glass

What other target market should Martha White look at?

Venn diagram

Which other brands have a similar target market?

About Our Martha White Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.