Martha White Consumer Insights

Who buys Martha White?

A Martha White consumer is generally very low income, African American, and senior age. Martha White consumers are more likely to purchase Martha White during larger pantry stocking trips. Brands such as Duncan Hines, Sunny Meadow, and Betty Crocker also tend to be purchased in the same trip. See sample consumer insights data below.

Martha White Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.96
% of Basket $ (median)
2.3%
Total Basket $ (median)
$84.24

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Martha White Consumer Demographics

demographic
index
Female
102
Male
83
<24
103
25-34
94
35-44
100
45-54
101
55-64
103
65+
147
African American
131
Asian
22
Caucasian
116
Hispanic
31
demographic
index
Has Kids
103
No Kids
94
- $20k
110
$20k-40k
110
$40k-60k
110
$60k-80k
110
$80k-100k
108
$100k-125k
76
$125k +
62
No College
111
College
98
Adv. Degree
96

Understand Martha White Consumer Behavior

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Martha White Basket Affinity & Size

brand
basket affinity
Duncan Hines 5.9x
Sunny Meadow 5.6x
Betty Crocker 5.5x
Blue Bonnet 5.3x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
563

Where is Martha White Purchased?

channels
index
Club
0
Dollar
92
Drug
2
Food
97
Gas & Convenience
6
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Blue Bonnet 1.8x
Sunny Meadow 1.7x
Ro-Tel 1.7x

How Did They Pay?

method
index
Cash
77
Credit
87
Debit
116
Food Stamps
182

When is Martha White Purchased?

day of week
Sun
16.5%
Mon
13.7%
Tue
12.6%
Wed
11.7%
Thu
12.0%
Fri
14.9%
Sat
18.7%
time of day
Morning
14.7%
Noon
16.9%
Afternoon
35.1%
Evening
27.1%
Late
6.2%

About Our Martha White Consumer Insights

How do we know who buys Martha White? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Martha White consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.