Martinellis Consumer Insights

Who buys Martinellis?

A Martinellis consumer is generally very high income, Asian, and adolescent age. Martinellis consumers are more likely to purchase Martinellis during larger pantry stocking trips. Brands such as Welchs, King's Hawaiian, and Ocean Spray also tend to be purchased in the same trip. See sample consumer insights data below.

Martinellis Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.28
% of Basket $ (median)
7.2%
Total Basket $ (median)
$59.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Martinellis Consumer Demographics

demographic
index
Female
95
Male
146
<24
157
25-34
100
35-44
96
45-54
102
55-64
97
65+
80
African American
133
Asian
286
Caucasian
73
Hispanic
133
demographic
index
Has Kids
102
No Kids
96
- $20k
120
$20k-40k
83
$40k-60k
99
$60k-80k
94
$80k-100k
86
$100k-125k
114
$125k +
122
No College
74
College
107
Adv. Degree
97

Understand Martinellis Consumer Behavior

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Martinellis Basket Affinity & Size

brand
basket affinity
Welchs 7.4x
King's Hawaiian 6.5x
Ocean Spray 6.5x
French's 6.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
189
Pantry Stocking (21+ Items)
348

Where is Martinellis Purchased?

channels
index
Club
300
Dollar
51
Drug
29
Food
122
Gas & Convenience
2
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.7x
Taylor Farms 1.6x
Horizon Organic 1.5x
Skippy 1.5x

How Did They Pay?

method
index
Cash
119
Credit
99
Debit
93
Food Stamps
92

When is Martinellis Purchased?

day of week
Sun
14.2%
Mon
13.0%
Tue
15.8%
Wed
17.1%
Thu
11.3%
Fri
12.0%
Sat
16.7%
time of day
Morning
12.0%
Noon
16.9%
Afternoon
38.9%
Evening
26.3%
Late
5.8%

About Our Martinellis Consumer Insights

How do we know who buys Martinellis? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Martinellis consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.