Martins Consumer Insights

Who buys Martins?

A Martins consumer is generally very high income, Caucasian, and upper middle age. Martins consumers are more likely to purchase Martins during larger pantry stocking trips. Brands such as Entenmann's, Perdue, and Boars Head also tend to be purchased in the same trip. See sample consumer insights data below.

Martins Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.69
% of Basket $ (median)
5.4%
Total Basket $ (median)
$67.85

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Martins Consumer Demographics

demographic
index
Female
100
Male
99
<24
47
25-34
72
35-44
108
45-54
123
55-64
115
65+
101
African American
101
Asian
56
Caucasian
106
Hispanic
100
demographic
index
Has Kids
105
No Kids
88
- $20k
62
$20k-40k
70
$40k-60k
75
$60k-80k
92
$80k-100k
123
$100k-125k
135
$125k +
160
No College
98
College
98
Adv. Degree
111

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Martins Basket Affinity & Size

brand
basket affinity
Entenmann's 8.6x
Perdue 8.0x
Boars Head 7.3x
Ball Park 6.3x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
422

Where is Martins Purchased?

channels
index
Club
51
Dollar
1
Drug
5
Food
216
Gas & Convenience
8
Mass
47
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.4x
Utz 2.2x
Goya 2.1x
Entenmann's 2.1x

How Did They Pay?

method
index
Cash
94
Credit
114
Debit
94
Food Stamps
77

When is Martins Purchased?

day of week
Sun
21.2%
Mon
13.3%
Tue
11.2%
Wed
11.0%
Thu
10.8%
Fri
13.9%
Sat
18.7%
time of day
Morning
15.2%
Noon
17.7%
Afternoon
36.0%
Evening
26.4%
Late
4.6%

Get More Martins Data

Better understand Martins consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Martins consumers switch to?

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Why do consumers stop buying Martins products?

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Which retailers do Martins shoppers prefer to shop at?

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What motivates consumers to try Martins products?

Research the Martins Target Market

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Who actually buys Martins? Do these consumers match the intended target market of Martins?

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What motivates the target market to buy Martins?

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What other target market should Martins look at?

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Which other brands have a similar target market?

About Our Martins Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.