Martin's Chips Consumer Insights

Who buys Martin's Chips? A Martin's Chips consumer is generally slightly lower income, Caucasian, and senior age. Martin's Chips consumers are more likely to purchase Martin's Chips during larger pantry stocking trips. Brands such as Smart Balance, Snyders Of Hanover, and Old El Paso also tend to be purchased in the same trip. Sample consumer insights data below.

Martin's Chips Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
5.8%
Total Basket $ (median)
$60.26

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  • Recent demographic data

Martin's Chips Consumer Demographics

demographic
index
Female
100
Male
101
<24
53
25-34
83
35-44
112
45-54
94
55-64
121
65+
128
African American
21
Asian
9
Caucasian
127
Hispanic
13
demographic
index
Has Kids
95
No Kids
112
- $20k
47
$20k-40k
103
$40k-60k
129
$60k-80k
109
$80k-100k
113
$100k-125k
116
$125k +
42
No College
175
College
83
Adv. Degree
92

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Martin's Chips Basket Affinity & Size

brand
basket affinity
Smart Balance 7.2x
Snyders Of Hanover 6.9x
Old El Paso 6.2x
Perdue 6.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
388

Where is Martin's Chips Purchased?

channels
index
Club
23
Dollar
5
Drug
8
Food
200
Gas & Convenience
128
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.4x
Smart Balance 2.7x
Sunny Meadow 2.4x
Perdue 2.3x

How Did They Pay?

method
index
Cash
141
Credit
113
Debit
69
Food Stamps
94

When is Martin's Chips Purchased?

day of week
Sun
21.2%
Mon
9.9%
Tue
9.0%
Wed
11.4%
Thu
14.1%
Fri
16.5%
Sat
18.0%
time of day
Morning
15.0%
Noon
19.0%
Afternoon
32.8%
Evening
27.9%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Martin's Chips consumers purchase?

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Why do Martin's Chips consumers try new brands?

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Where do Martin's Chips consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Martin's Chips Target Market

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Who actually buys Martin's Chips? Do these consumers match the intended target market of Martin's Chips?

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What motivates the target market to purchase Martin's Chips?

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What other target market should Martin's Chips look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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