Martin's Chips Consumer Insights

Who buys Martin's Chips?

A Martin's Chips consumer is generally slightly lower income, Caucasian, and senior age. Martin's Chips consumers are more likely to purchase Martin's Chips during larger pantry stocking trips. Brands such as Smart Balance, Snyders Of Hanover, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Martin's Chips Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
5.8%
Total Basket $ (median)
$60.26

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Martin's Chips Consumer Demographics

demographic
index
Female
100
Male
101
<24
53
25-34
83
35-44
112
45-54
94
55-64
121
65+
128
African American
21
Asian
9
Caucasian
127
Hispanic
13
demographic
index
Has Kids
95
No Kids
112
- $20k
47
$20k-40k
103
$40k-60k
129
$60k-80k
109
$80k-100k
113
$100k-125k
116
$125k +
42
No College
175
College
83
Adv. Degree
92

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Martin's Chips Basket Affinity & Size

brand
basket affinity
Smart Balance 7.2x
Snyders Of Hanover 6.9x
Old El Paso 6.2x
Perdue 6.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
388

Where is Martin's Chips Purchased?

channels
index
Club
23
Dollar
5
Drug
8
Food
200
Gas & Convenience
128
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.4x
Smart Balance 2.7x
Sunny Meadow 2.4x
Perdue 2.3x

How Did They Pay?

method
index
Cash
141
Credit
113
Debit
69
Food Stamps
94

When is Martin's Chips Purchased?

day of week
Sun
21.2%
Mon
9.9%
Tue
9.0%
Wed
11.4%
Thu
14.1%
Fri
16.5%
Sat
18.0%
time of day
Morning
15.0%
Noon
19.0%
Afternoon
32.8%
Evening
27.9%
Late
5.3%

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Find Answers to Questions

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Which brands do Martin's Chips consumers switch to?

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Why do consumers stop buying Martin's Chips products?

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Which retailers do Martin's Chips shoppers prefer to shop at?

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What motivates consumers to try Martin's Chips products?

Research the Martin's Chips Target Market

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Who actually buys Martin's Chips? Do these consumers match the intended target market of Martin's Chips?

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What motivates the target market to buy Martin's Chips?

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What other target market should Martin's Chips look at?

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Which other brands have a similar target market?

About Our Martin's Chips Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.