Maruchan Consumer Insights

Who buys Maruchan?

A Maruchan consumer is generally very low income, Asian, and adolescent age. Maruchan consumers are more likely to purchase Maruchan during larger pantry stocking trips. Brands such as Chef Boyardee, Bar-S, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Maruchan Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.25
% of Basket $ (median)
2.5%
Total Basket $ (median)
$49.96

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Maruchan Consumer Demographics

demographic
index
Female
100
Male
103
<24
152
25-34
113
35-44
100
45-54
89
55-64
79
65+
52
African American
162
Asian
179
Caucasian
82
Hispanic
146
demographic
index
Has Kids
109
No Kids
80
- $20k
158
$20k-40k
139
$40k-60k
111
$60k-80k
93
$80k-100k
76
$100k-125k
72
$125k +
55
No College
132
College
99
Adv. Degree
65

Understand Maruchan Consumer Behavior

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Maruchan Basket Affinity & Size

brand
basket affinity
Chef Boyardee 6.6x
Bar-S 5.3x
Goya 4.9x
Smart Balance 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
480

Where is Maruchan Purchased?

channels
index
Club
126
Dollar
12
Drug
22
Food
99
Gas & Convenience
9
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Bar-S 1.5x
Marlboro 1.5x
Arizona (Beverage) 1.4x

How Did They Pay?

method
index
Cash
124
Credit
74
Debit
92
Food Stamps
274

When is Maruchan Purchased?

day of week
Sun
17.5%
Mon
14.0%
Tue
13.0%
Wed
12.7%
Thu
11.9%
Fri
14.0%
Sat
16.9%
time of day
Morning
13.0%
Noon
16.5%
Afternoon
33.2%
Evening
28.7%
Late
8.6%

Get More Maruchan Data

Better understand Maruchan consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Maruchan consumers switch to?

Stop sign

Why do consumers stop buying Maruchan products?

Store front

Which retailers do Maruchan shoppers prefer to shop at?

Sale sign

What motivates consumers to try Maruchan products?

Research the Maruchan Target Market

Arrow and target

Who actually buys Maruchan? Do these consumers match the intended target market of Maruchan?

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What motivates the target market to buy Maruchan?

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What other target market should Maruchan look at?

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Which other brands have a similar target market?

About Our Maruchan Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.