Maruchan Instant Lunch Consumer Insights

Who buys Maruchan Instant Lunch?

A Maruchan Instant Lunch consumer is generally very low income, Asian, and adolescent age. Maruchan Instant Lunch consumers are more likely to purchase Maruchan Instant Lunch during larger pantry stocking trips. Brands such as Maruchan Ramen, Chef Boyardee, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Maruchan Instant Lunch Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.40
% of Basket $ (median)
2.2%
Total Basket $ (median)
$64.48

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Maruchan Instant Lunch Consumer Demographics

demographic
index
Female
98
Male
122
<24
198
25-34
114
35-44
98
45-54
80
55-64
100
65+
42
African American
133
Asian
236
Caucasian
69
Hispanic
224
demographic
index
Has Kids
105
No Kids
88
- $20k
178
$20k-40k
152
$40k-60k
105
$60k-80k
88
$80k-100k
73
$100k-125k
61
$125k +
54
No College
144
College
97
Adv. Degree
60

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Maruchan Instant Lunch Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 14.3x
Chef Boyardee 7.3x
Bar-S 6.1x
Totino's Party Pizza 5.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
533

Where is Maruchan Instant Lunch Purchased?

channels
index
Club
94
Dollar
1
Drug
16
Food
64
Gas & Convenience
11
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.6x
Maruchan Ramen 1.6x
Monster Energy 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
140
Credit
68
Debit
90
Food Stamps
277

When is Maruchan Instant Lunch Purchased?

day of week
Sun
17.3%
Mon
14.7%
Tue
13.7%
Wed
12.0%
Thu
12.1%
Fri
14.3%
Sat
15.9%
time of day
Morning
13.3%
Noon
15.4%
Afternoon
32.4%
Evening
28.6%
Late
10.3%

About Our Maruchan Instant Lunch Consumer Insights

How do we know who buys Maruchan Instant Lunch? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Maruchan Instant Lunch consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.