Maruchan Ramen Consumer Insights

Who buys Maruchan Ramen? A Maruchan Ramen consumer is generally very low income, African American, and adolescent age. Maruchan Ramen consumers are more likely to purchase Maruchan Ramen during larger pantry stocking trips. Brands such as Chef Boyardee, Totino's Party Pizza, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Maruchan Ramen Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.60
% of Basket $ (median)
2.0%
Total Basket $ (median)
$80.69

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Maruchan Ramen Consumer Demographics

demographic
index
Female
100
Male
97
<24
145
25-34
117
35-44
104
45-54
86
55-64
60
65+
45
African American
181
Asian
118
Caucasian
91
Hispanic
110
demographic
index
Has Kids
113
No Kids
70
- $20k
163
$20k-40k
140
$40k-60k
118
$60k-80k
91
$80k-100k
72
$100k-125k
68
$125k +
51
No College
136
College
100
Adv. Degree
59

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Maruchan Ramen Basket Affinity & Size

brand
basket affinity
Chef Boyardee 7.1x
Totino's Party Pizza 6.3x
Totino's Pizza Rolls 5.7x
Bar-S 5.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
552

Where is Maruchan Ramen Purchased?

channels
index
Club
80
Dollar
7
Drug
22
Food
84
Gas & Convenience
5
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Totino's Pizza Rolls 1.4x
Bar-S 1.4x

How Did They Pay?

method
index
Cash
118
Credit
70
Debit
95
Food Stamps
312

When is Maruchan Ramen Purchased?

day of week
Sun
17.5%
Mon
13.9%
Tue
12.7%
Wed
12.4%
Thu
11.5%
Fri
14.3%
Sat
17.7%
time of day
Morning
13.2%
Noon
16.0%
Afternoon
33.2%
Evening
28.9%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Maruchan Ramen consumers purchase?

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Why do Maruchan Ramen consumers try new brands?

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Where do Maruchan Ramen consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Maruchan Ramen Target Market

Arrow and target

Who actually buys Maruchan Ramen? Do these consumers match the intended target market of Maruchan Ramen?

Thought bubble

What motivates the target market to purchase Maruchan Ramen?

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What other target market should Maruchan Ramen look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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