Maruchan Ramen Consumer Insights

Who buys Maruchan Ramen?

A Maruchan Ramen consumer is generally very low income, African American, and adolescent age. Maruchan Ramen consumers are more likely to purchase Maruchan Ramen during larger pantry stocking trips. Brands such as Chef Boyardee, Totino's Party Pizza, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Maruchan Ramen Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.60
% of Basket $ (median)
2.0%
Total Basket $ (median)
$80.69

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Maruchan Ramen Consumer Demographics

demographic
index
Female
100
Male
97
<24
145
25-34
117
35-44
104
45-54
86
55-64
60
65+
45
African American
181
Asian
118
Caucasian
91
Hispanic
110
demographic
index
Has Kids
113
No Kids
70
- $20k
163
$20k-40k
140
$40k-60k
118
$60k-80k
91
$80k-100k
72
$100k-125k
68
$125k +
51
No College
136
College
100
Adv. Degree
59

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Maruchan Ramen Basket Affinity & Size

brand
basket affinity
Chef Boyardee 7.1x
Totino's Party Pizza 6.3x
Totino's Pizza Rolls 5.7x
Bar-S 5.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
552

Where is Maruchan Ramen Purchased?

channels
index
Club
80
Dollar
7
Drug
22
Food
84
Gas & Convenience
5
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Totino's Pizza Rolls 1.4x
Bar-S 1.4x

How Did They Pay?

method
index
Cash
118
Credit
70
Debit
95
Food Stamps
312

When is Maruchan Ramen Purchased?

day of week
Sun
17.5%
Mon
13.9%
Tue
12.7%
Wed
12.4%
Thu
11.5%
Fri
14.3%
Sat
17.7%
time of day
Morning
13.2%
Noon
16.0%
Afternoon
33.2%
Evening
28.9%
Late
8.8%

Get More Maruchan Ramen Data

Better understand Maruchan Ramen consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Maruchan Ramen consumers switch to?

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Why do consumers stop buying Maruchan Ramen products?

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Which retailers do Maruchan Ramen shoppers prefer to shop at?

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What motivates consumers to try Maruchan Ramen products?

Research the Maruchan Ramen Target Market

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Who actually buys Maruchan Ramen? Do these consumers match the intended target market of Maruchan Ramen?

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What motivates the target market to buy Maruchan Ramen?

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What other target market should Maruchan Ramen look at?

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Which other brands have a similar target market?

About Our Maruchan Ramen Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.