Marvel Consumer Insights

Who buys Marvel? A Marvel consumer is generally median income, Hispanic, and young adult age. Marvel consumers are more likely to purchase Marvel during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Marvel Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.6%
Total Basket $ (median)
$60.46

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Marvel Consumer Demographics

demographic
index
Female
101
Male
86
<24
76
25-34
122
35-44
115
45-54
67
55-64
61
65+
57
African American
102
Asian
86
Caucasian
100
Hispanic
109
demographic
index
Has Kids
121
No Kids
52
- $20k
96
$20k-40k
96
$40k-60k
107
$60k-80k
109
$80k-100k
98
$100k-125k
96
$125k +
88
No College
99
College
101
Adv. Degree
98

Understand Marvel Consumer Behavior

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Marvel Basket Affinity & Size

brand
basket affinity
Crayola 7.9x
Gerber Graduates 4.7x
Farmers Market 4.6x
Chef Boyardee 4.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
363

Where is Marvel Purchased?

channels
index
Beauty
4
Club
9
Dollar
89
Drug
45
Food
5
Gas & Convenience
0
Mass
203
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Yoplait Go-Gurt 1.5x
Gerber Graduates 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
94
Credit
96
Debit
113
Food Stamps
56

When is Marvel Purchased?

day of week
Sun
14.1%
Mon
11.2%
Tue
12.4%
Wed
10.9%
Thu
12.9%
Fri
18.6%
Sat
19.8%
time of day
Morning
15.6%
Noon
17.3%
Afternoon
32.4%
Evening
26.0%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Marvel consumers purchase?

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Why do Marvel consumers try new brands?

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Where do Marvel consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Marvel Target Market

Arrow and target

Who actually buys Marvel? Do these consumers match the intended target market of Marvel?

Thought bubble

What motivates the target market to purchase Marvel?

magnifying glass

What other target market should Marvel look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us