Marvel Consumer Insights

Who buys Marvel?

A Marvel consumer is generally median income, Hispanic, and young adult age. Marvel consumers are more likely to purchase Marvel during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Marvel Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.6%
Total Basket $ (median)
$60.46

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marvel Consumer Demographics

demographic
index
Female
101
Male
86
<24
76
25-34
122
35-44
115
45-54
67
55-64
61
65+
57
African American
102
Asian
86
Caucasian
100
Hispanic
109
demographic
index
Has Kids
121
No Kids
52
- $20k
96
$20k-40k
96
$40k-60k
107
$60k-80k
109
$80k-100k
98
$100k-125k
96
$125k +
88
No College
99
College
101
Adv. Degree
98

Understand Marvel Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Marvel Basket Affinity & Size

brand
basket affinity
Crayola 7.9x
Gerber Graduates 4.7x
Farmers Market 4.6x
Chef Boyardee 4.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
363

Where is Marvel Purchased?

channels
index
Beauty
4
Club
9
Dollar
89
Drug
45
Food
5
Gas & Convenience
0
Mass
203
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Yoplait Go-Gurt 1.5x
Gerber Graduates 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
94
Credit
96
Debit
113
Food Stamps
56

When is Marvel Purchased?

day of week
Sun
14.1%
Mon
11.2%
Tue
12.4%
Wed
10.9%
Thu
12.9%
Fri
18.6%
Sat
19.8%
time of day
Morning
15.6%
Noon
17.3%
Afternoon
32.4%
Evening
26.0%
Late
8.6%

About Our Marvel Consumer Insights

How do we know who buys Marvel? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Marvel consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.