Mary B's Consumer Insights

Who buys Mary B's?

A Mary B's consumer is generally slightly lower income, African American, and senior age. Mary B's consumers are more likely to purchase Mary B's during larger pantry stocking trips. Brands such as Sunny Meadow, Blue Bonnet, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Mary B's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.82
% of Basket $ (median)
4.0%
Total Basket $ (median)
$96.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mary B's Consumer Demographics

demographic
index
Female
100
Male
96
<24
61
25-34
72
35-44
93
45-54
116
55-64
158
65+
233
African American
173
Asian
8
Caucasian
117
Hispanic
13
demographic
index
Has Kids
93
No Kids
116
- $20k
116
$20k-40k
104
$40k-60k
116
$60k-80k
103
$80k-100k
103
$100k-125k
75
$125k +
76
No College
133
College
91
Adv. Degree
102

Understand Mary B's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mary B's Basket Affinity & Size

brand
basket affinity
Sunny Meadow 12.0x
Blue Bonnet 8.9x
Sunbeam 8.3x
Borden 6.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
522

Where is Mary B's Purchased?

channels
index
Food
36
Gas & Convenience
3
Mass
192
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.6x
Sunbeam 2.5x
Diet Mountain Dew 2.2x
Ro-Tel 2.1x

How Did They Pay?

method
index
Cash
91
Credit
71
Debit
130
Food Stamps
142

When is Mary B's Purchased?

day of week
Sun
18.1%
Mon
12.1%
Tue
11.3%
Wed
11.7%
Thu
11.1%
Fri
16.1%
Sat
19.5%
time of day
Morning
15.8%
Noon
17.8%
Afternoon
34.5%
Evening
26.0%
Late
6.0%

About Our Mary B's Consumer Insights

How do we know who buys Mary B's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mary B's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.