Mary B's Consumer Insights

Who buys Mary B's? A Mary B's consumer is generally slightly lower income, African American, and senior age. Mary B's consumers are more likely to purchase Mary B's during larger pantry stocking trips. Brands such as Sunny Meadow, Blue Bonnet, and Sunbeam also tend to be purchased in the same trip. Sample consumer insights data below.

Mary B's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.82
% of Basket $ (median)
4.0%
Total Basket $ (median)
$96.08

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mary B's Consumer Demographics

demographic
index
Female
100
Male
96
<24
61
25-34
72
35-44
93
45-54
116
55-64
158
65+
233
African American
173
Asian
8
Caucasian
117
Hispanic
13
demographic
index
Has Kids
93
No Kids
116
- $20k
116
$20k-40k
104
$40k-60k
116
$60k-80k
103
$80k-100k
103
$100k-125k
75
$125k +
76
No College
133
College
91
Adv. Degree
102

Understand Mary B's Consumer Behavior

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Mary B's Basket Affinity & Size

brand
basket affinity
Sunny Meadow 12.0x
Blue Bonnet 8.9x
Sunbeam 8.3x
Borden 6.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
522

Where is Mary B's Purchased?

channels
index
Food
36
Gas & Convenience
3
Mass
192
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.6x
Sunbeam 2.5x
Diet Mountain Dew 2.2x
Ro-Tel 2.1x

How Did They Pay?

method
index
Cash
91
Credit
71
Debit
130
Food Stamps
142

When is Mary B's Purchased?

day of week
Sun
18.1%
Mon
12.1%
Tue
11.3%
Wed
11.7%
Thu
11.1%
Fri
16.1%
Sat
19.5%
time of day
Morning
15.8%
Noon
17.8%
Afternoon
34.5%
Evening
26.0%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mary B's consumers purchase?

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Why do Mary B's consumers try new brands?

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Where do Mary B's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mary B's Target Market

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Who actually buys Mary B's? Do these consumers match the intended target market of Mary B's?

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What motivates the target market to purchase Mary B's?

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What other target market should Mary B's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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