Mary Jane Consumer Insights

Who buys Mary Jane?

A Mary Jane consumer is generally very low income, Caucasian, and older age. Mary Jane consumers are more likely to purchase Mary Jane during larger pantry stocking trips. Brands such as Armour, Kool-Aid, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Mary Jane Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.35
% of Basket $ (median)
5.0%
Total Basket $ (median)
$46.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mary Jane Consumer Demographics

demographic
index
Female
100
Male
99
<24
56
25-34
103
35-44
106
45-54
76
55-64
141
65+
90
African American
18
Asian
10
Caucasian
124
Hispanic
13
demographic
index
Has Kids
100
No Kids
100
- $20k
187
$20k-40k
151
$40k-60k
74
$60k-80k
114
$80k-100k
63
$100k-125k
101
$125k +
34
No College
165
College
95
Adv. Degree
46

Understand Mary Jane Consumer Behavior

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Mary Jane Basket Affinity & Size

brand
basket affinity
Armour 9.1x
Kool-Aid 6.3x
Bar-S 5.8x
Duncan Hines 5.8x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
341

Where is Mary Jane Purchased?

channels
index
Dollar
1216
Drug
114
Food
23
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 2.1x
Diet Mountain Dew 2.1x
Totino's Party Pizza 2.0x
Sunbeam 1.9x

How Did They Pay?

method
index
Cash
119
Credit
69
Debit
104
Food Stamps
240

When is Mary Jane Purchased?

day of week
Sun
14.7%
Mon
13.2%
Tue
13.5%
Wed
13.2%
Thu
13.8%
Fri
16.2%
Sat
15.3%
time of day
Morning
14.2%
Noon
15.6%
Afternoon
36.9%
Evening
25.6%
Late
7.7%

About Our Mary Jane Consumer Insights

How do we know who buys Mary Jane? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mary Jane consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.