Mary Kitchen Consumer Insights

Who buys Mary Kitchen?

A Mary Kitchen consumer is generally lower income, Asian, and upper middle age. Mary Kitchen consumers are more likely to purchase Mary Kitchen during larger pantry stocking trips. Brands such as Libby's, Sunny Meadow, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Mary Kitchen Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.86
% of Basket $ (median)
3.7%
Total Basket $ (median)
$104.56

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mary Kitchen Consumer Demographics

demographic
index
Female
103
Male
73
<24
113
25-34
97
35-44
99
45-54
115
55-64
75
65+
100
African American
91
Asian
118
Caucasian
103
Hispanic
62
demographic
index
Has Kids
100
No Kids
99
- $20k
118
$20k-40k
147
$40k-60k
102
$60k-80k
114
$80k-100k
85
$100k-125k
80
$125k +
35
No College
123
College
100
Adv. Degree
74

Understand Mary Kitchen Consumer Behavior

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Mary Kitchen Basket Affinity & Size

brand
basket affinity
Libby's 9.8x
Sunny Meadow 7.3x
Chef Boyardee 7.0x
Totino's Party Pizza 6.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
23
Fill Up (11-20 Items)
106
Pantry Stocking (21+ Items)
587

Where is Mary Kitchen Purchased?

channels
index
Drug
6
Food
21
Mass
203
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arnold 1.8x
Marlboro 1.7x
Kraft Singles 1.6x
V8 1.6x

How Did They Pay?

method
index
Cash
107
Credit
69
Debit
102
Food Stamps
302

When is Mary Kitchen Purchased?

day of week
Sun
16.2%
Mon
12.6%
Tue
9.8%
Wed
10.9%
Thu
11.8%
Fri
15.8%
Sat
22.9%
time of day
Morning
15.2%
Noon
14.7%
Afternoon
31.3%
Evening
27.4%
Late
11.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mary Kitchen consumers purchase?

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Why do Mary Kitchen consumers try new brands?

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Where do Mary Kitchen consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mary Kitchen Target Market

Arrow and target

Who actually buys Mary Kitchen? Do these consumers match the intended target market of Mary Kitchen?

Thought bubble

What motivates the target market to purchase Mary Kitchen?

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What other target market should Mary Kitchen look at?

venn diagram

Which other brands have a similar target market?

About Our Mary Kitchen Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.