Marzetti Consumer Insights

Who buys Marzetti?

A Marzetti consumer is generally very high income, Caucasian, and older age. Marzetti consumers are more likely to purchase Marzetti during larger pantry stocking trips. Brands such as Fresh Selections, Marketside, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Marzetti Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.72
% of Basket $ (median)
3.4%
Total Basket $ (median)
$79.35

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marzetti Consumer Demographics

demographic
index
Female
101
Male
89
<24
75
25-34
84
35-44
96
45-54
110
55-64
145
65+
134
African American
76
Asian
35
Caucasian
116
Hispanic
38
demographic
index
Has Kids
93
No Kids
116
- $20k
80
$20k-40k
85
$40k-60k
98
$60k-80k
106
$80k-100k
107
$100k-125k
109
$125k +
111
No College
93
College
99
Adv. Degree
111

Understand Marzetti Consumer Behavior

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Marzetti Basket Affinity & Size

brand
basket affinity
Fresh Selections 6.5x
Marketside 5.4x
Vlasic 4.6x
TURKEY KNOB 4.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
504

Where is Marzetti Purchased?

channels
index
Club
0
Dollar
3
Drug
30
Food
130
Gas & Convenience
6
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sweet Baby Ray's 1.5x
Birds Eye 1.4x
Ro-Tel 1.4x
Arnold 1.4x

How Did They Pay?

method
index
Cash
89
Credit
117
Debit
92
Food Stamps
94

When is Marzetti Purchased?

day of week
Sun
18.5%
Mon
13.1%
Tue
12.5%
Wed
11.4%
Thu
11.4%
Fri
15.0%
Sat
18.2%
time of day
Morning
13.1%
Noon
17.9%
Afternoon
36.3%
Evening
26.7%
Late
6.0%

About Our Marzetti Consumer Insights

How do we know who buys Marzetti? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Marzetti consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.