Marzetti Consumer Insights

Who buys Marzetti?

A Marzetti consumer is generally very high income, Caucasian, and older age. Marzetti consumers are more likely to purchase Marzetti during larger pantry stocking trips. Brands such as Fresh Selections, Marketside, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Marzetti Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.72
% of Basket $ (median)
3.4%
Total Basket $ (median)
$79.35

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marzetti Consumer Demographics

demographic
index
Female
101
Male
89
<24
75
25-34
84
35-44
96
45-54
110
55-64
145
65+
134
African American
76
Asian
35
Caucasian
116
Hispanic
38
demographic
index
Has Kids
93
No Kids
116
- $20k
80
$20k-40k
85
$40k-60k
98
$60k-80k
106
$80k-100k
107
$100k-125k
109
$125k +
111
No College
93
College
99
Adv. Degree
111

Understand Marzetti Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Marzetti Basket Affinity & Size

brand
basket affinity
Fresh Selections 6.5x
Marketside 5.4x
Vlasic 4.6x
TURKEY KNOB 4.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
504

Where is Marzetti Purchased?

channels
index
Club
0
Dollar
3
Drug
30
Food
130
Gas & Convenience
6
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sweet Baby Ray's 1.5x
Birds Eye 1.4x
Ro-Tel 1.4x
Arnold 1.4x

How Did They Pay?

method
index
Cash
89
Credit
117
Debit
92
Food Stamps
94

When is Marzetti Purchased?

day of week
Sun
18.5%
Mon
13.1%
Tue
12.5%
Wed
11.4%
Thu
11.4%
Fri
15.0%
Sat
18.2%
time of day
Morning
13.1%
Noon
17.9%
Afternoon
36.3%
Evening
26.7%
Late
6.0%

Get More Marzetti Data

Contact us for the latest Marzetti consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Marzetti consumers switch to?

Stop sign

Why do consumers stop buying Marzetti products?

Store front

Which retailers do Marzetti shoppers prefer to shop at?

Sale sign

What motivates consumers to try Marzetti products?

Research the Marzetti Target Market

Arrow and target

Who actually buys Marzetti? Do these consumers match the intended target market of Marzetti?

Thought bubble

What motivates the target market to buy Marzetti?

Magnifying glass

What other target market should Marzetti look at?

Venn diagram

Which other brands have a similar target market?

About Our Marzetti Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.