Marzetti Consumer Insights

Who buys Marzetti?

A Marzetti consumer is generally very high income, Caucasian, and older age. Marzetti consumers are more likely to purchase Marzetti during larger pantry stocking trips. Brands such as Fresh Selections, Marketside, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

Marzetti Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.72
% of Basket $ (median)
3.4%
Total Basket $ (median)
$79.35

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Marzetti Consumer Demographics

demographic
index
Female
101
Male
89
<24
75
25-34
84
35-44
96
45-54
110
55-64
145
65+
134
African American
76
Asian
35
Caucasian
116
Hispanic
38
demographic
index
Has Kids
93
No Kids
116
- $20k
80
$20k-40k
85
$40k-60k
98
$60k-80k
106
$80k-100k
107
$100k-125k
109
$125k +
111
No College
93
College
99
Adv. Degree
111

Understand Marzetti Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Marzetti Basket Affinity & Size

brand
basket affinity
Fresh Selections 6.5x
Marketside 5.4x
Vlasic 4.6x
TURKEY KNOB 4.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
504

Where is Marzetti Purchased?

channels
index
Club
0
Dollar
3
Drug
30
Food
130
Gas & Convenience
6
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sweet Baby Ray's 1.5x
Birds Eye 1.4x
Ro-Tel 1.4x
Arnold 1.4x

How Did They Pay?

method
index
Cash
89
Credit
117
Debit
92
Food Stamps
94

When is Marzetti Purchased?

day of week
Sun
18.5%
Mon
13.1%
Tue
12.5%
Wed
11.4%
Thu
11.4%
Fri
15.0%
Sat
18.2%
time of day
Morning
13.1%
Noon
17.9%
Afternoon
36.3%
Evening
26.7%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Marzetti consumers purchase?

check mark

Why do Marzetti consumers try new brands?

check mark

Where do Marzetti consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Marzetti Target Market

Arrow and target

Who actually buys Marzetti? Do these consumers match the intended target market of Marzetti?

Thought bubble

What motivates the target market to purchase Marzetti?

magnifying glass

What other target market should Marzetti look at?

venn diagram

Which other brands have a similar target market?

About Our Marzetti Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.