Massers Consumer Insights

Who buys Massers?

A Massers consumer is generally higher income, Caucasian, and senior age. Massers consumers are more likely to purchase Massers during larger pantry stocking trips. Brands such as Bolthouse Farms, Birds Eye Steamfresh, and Green Giant also tend to be purchased in the same trip. Sample consumer insights data below.

Massers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.8%
Total Basket $ (median)
$70.29

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Massers Consumer Demographics

demographic
index
Female
96
Male
137
<24
41
25-34
84
35-44
106
45-54
109
55-64
108
65+
138
African American
58
Asian
21
Caucasian
121
Hispanic
24
demographic
index
Has Kids
91
No Kids
120
- $20k
71
$20k-40k
97
$40k-60k
92
$60k-80k
98
$80k-100k
110
$100k-125k
143
$125k +
86
No College
113
College
94
Adv. Degree
111

Understand Massers Consumer Behavior

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Massers Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 9.7x
Birds Eye Steamfresh 7.8x
Green Giant 7.8x
Sunny Meadow 7.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
527

Where is Massers Purchased?

channels
index
Food
60
Mass
175
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.1x
Perdue 1.9x
Domino 1.9x
Birds Eye Steamfresh 1.8x

How Did They Pay?

method
index
Cash
126
Credit
117
Debit
75
Food Stamps
87

When is Massers Purchased?

day of week
Sun
22.7%
Mon
13.6%
Tue
10.3%
Wed
9.7%
Thu
11.3%
Fri
13.4%
Sat
19.0%
time of day
Morning
13.2%
Noon
17.4%
Afternoon
38.5%
Evening
24.4%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Massers consumers purchase?

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Why do Massers consumers try new brands?

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Where do Massers consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Massers Target Market

Arrow and target

Who actually buys Massers? Do these consumers match the intended target market of Massers?

Thought bubble

What motivates the target market to purchase Massers?

magnifying glass

What other target market should Massers look at?

venn diagram

Which other brands have a similar target market?

About Our Massers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.