Massers Consumer Insights

Who buys Massers?

A Massers consumer is generally higher income, Caucasian, and senior age. Massers consumers are more likely to purchase Massers during larger pantry stocking trips. Brands such as Bolthouse Farms, Birds Eye Steamfresh, and Green Giant also tend to be purchased in the same trip. See sample consumer insights data below.

Massers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.8%
Total Basket $ (median)
$70.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Massers Consumer Demographics

demographic
index
Female
96
Male
137
<24
41
25-34
84
35-44
106
45-54
109
55-64
108
65+
138
African American
58
Asian
21
Caucasian
121
Hispanic
24
demographic
index
Has Kids
91
No Kids
120
- $20k
71
$20k-40k
97
$40k-60k
92
$60k-80k
98
$80k-100k
110
$100k-125k
143
$125k +
86
No College
113
College
94
Adv. Degree
111

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Massers Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 9.7x
Birds Eye Steamfresh 7.8x
Green Giant 7.8x
Sunny Meadow 7.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
527

Where is Massers Purchased?

channels
index
Food
60
Mass
175
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.1x
Perdue 1.9x
Domino 1.9x
Birds Eye Steamfresh 1.8x

How Did They Pay?

method
index
Cash
126
Credit
117
Debit
75
Food Stamps
87

When is Massers Purchased?

day of week
Sun
22.7%
Mon
13.6%
Tue
10.3%
Wed
9.7%
Thu
11.3%
Fri
13.4%
Sat
19.0%
time of day
Morning
13.2%
Noon
17.4%
Afternoon
38.5%
Evening
24.4%
Late
6.5%

About Our Massers Consumer Insights

How do we know who buys Massers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Massers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.