Master Of Mixes Consumer Insights

Who buys Master Of Mixes? A Master Of Mixes consumer is generally very low income, Caucasian, and adolescent age. Master Of Mixes consumers are more likely to purchase Master Of Mixes during larger pantry stocking trips. Brands such as Ro-Tel, Sunny Meadow, and V8 also tend to be purchased in the same trip. Sample consumer insights data below.

Master Of Mixes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
6.0%
Total Basket $ (median)
$49.44

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Master Of Mixes Consumer Demographics

demographic
index
Female
97
Male
128
<24
188
25-34
98
35-44
97
45-54
104
55-64
86
65+
83
African American
95
Asian
76
Caucasian
103
Hispanic
96
demographic
index
Has Kids
100
No Kids
100
- $20k
122
$20k-40k
103
$40k-60k
102
$60k-80k
108
$80k-100k
90
$100k-125k
107
$125k +
70
No College
100
College
103
Adv. Degree
87

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Master Of Mixes Basket Affinity & Size

brand
basket affinity
Ro-Tel 5.8x
Sunny Meadow 5.5x
V8 5.4x
Hefty 4.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
362

Where is Master Of Mixes Purchased?

channels
index
Club
2
Drug
17
Food
45
Mass
183
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Hawaiian Punch 1.6x
Ro-Tel 1.6x
Bud Light 1.6x

How Did They Pay?

method
index
Cash
127
Credit
83
Debit
108
Food Stamps
72

When is Master Of Mixes Purchased?

day of week
Sun
12.5%
Mon
10.1%
Tue
9.5%
Wed
11.0%
Thu
12.0%
Fri
20.9%
Sat
23.8%
time of day
Morning
10.0%
Noon
15.8%
Afternoon
36.8%
Evening
29.3%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Master Of Mixes consumers purchase?

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Why do Master Of Mixes consumers try new brands?

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Where do Master Of Mixes consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Master Of Mixes Target Market

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Who actually buys Master Of Mixes? Do these consumers match the intended target market of Master Of Mixes?

Thought bubble

What motivates the target market to purchase Master Of Mixes?

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What other target market should Master Of Mixes look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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